Booth Activations & Event Experiences Ignite Long Term Benefits

Includes a Live Web Event on 10/28/2026 at 10:30 AM (CDT)

Register
- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
Continue

In today’s competitive trade show landscape, standing out on the exhibit floor is essential to drive meaningful connections and maximize your return on investment. Join us for a dynamic 45-minute webinar packed with creative and actionable exhibitor booth activation ideas and event activation experiences designed to attract attendees, spark conversations, and leave a lasting impression. Whether you’re a seasoned exhibitor, event organizer, or new to the trade show world, discover proven strategies to energize your booth experience, leverage technology, and create memorable interactions that convert visitors into leads and customers. Elevate your presence and take your booth activation to the next level!

Learning Objectives:

Explore Creative Activation Concepts: Learn a variety of innovative ideas and themes that capture attention and encourage attendee participation.
Leverage Technology and Engagement Tools: Understand how interactive tech such as gamification and social media integrations can enhance your booth experience.
Optimize Booth Layout and Staff Interaction: Gain best practices for booth design and team engagement techniques that foster meaningful conversations and lead generation.

Elizaveta Golikova

Executive Consultant

ET Global

Elizaveta Golikova has been part of the trade show and experiential marketing industry since 2008, building a career that spans both exhibit houses and general contractors, with experience in project management, account management, operations, and business development. In her last leadership role, Elizaveta was a Regional Director of Business Development at Freeman, where she led a team of Business Development Managers. Throughout her career, Elizaveta found that her greatest passion lies in working directly with exhibitors, understanding their business objectives, helping them navigate the complexities of exhibiting, and identifying creative ways to turn their trade show presence into meaningful business results. That passion ultimately led her to her current role as Executive Consultant with ET Global, where she draws on nearly two decades of industry experience to help exhibitors maximize the value of their trade show programs.

Working closely with B2B organizations, Elizaveta helps clients translate their goals into creative exhibit strategies and custom environments. Leveraging ET Global’s custom design and build capabilities, she guides exhibitors from defining objectives and developing the right creative approach through bringing that vision to life on the show floor. Her approach goes beyond simply building a booth, focusing on how strategy, design, and execution can work together to strengthen the brand experience and drive measurable ROI. Elizaveta holds a master’s degree in Hospitality from UNLV and has called Las Vegas home for 20 years. She is an active member of the trade show and events community and serves on the Board of Directors of the EDPA Las Vegas Chapter.