The Road Ahead: Trade Show Marketing in 2021 & Beyond

Recorded On: 07/29/2021

Everyone keeps talking about “getting back to trade shows” – but it’s not simply a matter of going back to the way things were. This past year has spotlighted the importance of expanding the reach of your trade show marketing beyond the show floor. And while many aspects are different in the virtual – or now hybrid – world, there are constants. A well-designed exhibit needs interactive elements to engage attendees and make them more likely to remember you when it comes time to make a buying decision.

Now more than ever, effective exhibits need a roadmap for success. In this session, you’ll discover all of these and much more!

After participating in this session, you will be able to:

  • Navigate the path forward by;
  • Overcome the biggest fears about online exhibiting and take advantage of the opportunities;
  • Adapt your in-person exhibit based on current issues and trends;
  • Incorporate other marketing tools into your hybrid exhibiting toolkit.


IAEE webinars are complementary for IAEE members and $49 for non-members.




Marlys Arnold

Trade Show Consultant & Author

Exhibit Marketers Café

Over the past two decades, Marlys Arnold has helped thousands of trade show exhibitors gather more qualified leads, outshine their competition, and maximize their exhibiting investment. She’s written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works.

 She’s the founder of the Exhibit Marketers Café and Exhibit Marketers Academy, an online education community. In addition to being a familiar industry voice in various publications and podcasts, she also hosts the Trade Show Insights blog and podcast.

 With experience as both an exhibitor and event organizer – earlier this summer she hosted an online event called “Spark: Reimagine Expos & Events” – Marlys brings a fresh perspective to trade show marketing and provides techniques to put into action immediately.

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IAEE Webinar - 07.29.21
Recorded 07/29/2021
Recorded 07/29/2021 The Road Ahead: Trade Show Marketing in 2021 & Beyond