人工智能洞察如何重塑展览策略：了解市场、细分市场和竞争对手 (How AI Insights Are Reshaping Exhibition Strategy: Understanding Markets, Segments, and Competitors)

在当今快节奏的活动行业，视频优先营销不再仅仅是一种潮流，也不仅仅局限于营销目的。它是一种强大的策略，能够吸引注意力、提升受众参与度，并在活动生命周期内持续推动赞助收入增长。加入我们，深入探讨如何在活动中识别并获取高价值的赞助机会，以及提升视频制作质量的实用技巧。此外，我们还将探索视频优先营销方式为何能如此有效地引起受众和赞助商的共鸣。无论您是活动策划人员、营销人员还是内容创作者，本次课程都将为您提供所需的知识和工具，助您最大限度地发挥视频优先营销的影响力。课程将介绍利用视频与关键利益相关者互动和进行营销的10种方法。

学习目标：

• 学习如何保持利益相关者的参与度，并延长视频内容的生命周期。
• 了解创建引人入胜的视频营销内容所需的基本技术和简易制作技巧。
• 分析视频优先营销能够提升参与度和赞助成功率的心理原因。

In today’s fast-paced events industry, video-first marketing isn’t just a trend, and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention, engage audiences, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events, and insider tips and tricks to elevate your production quality. Plus, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you're an event professional, marketer, or content creator, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing.

Learning Objectives:

• Learn tactics to keep stakeholders engaged and get more longevity out of your video content. 
• Understand the essential technology and simple production techniques needed to create compelling video marketing content.
• Analyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.

完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。

Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.

请下载演示文稿资料，以便在会议期间同步跟随。

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。 

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

Download the presentation materials in order to follow along during the session. 

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese. 

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.