Floor Plan Development - On-Location - 6/21/23 - Freeman Alexandria Office

This course is a co-location with Freeman and will be held from 8:30am - 3:00pm EST on Wednesday 21 June 2023. It will be held at 11 Canal Center Plaza, Suite 100, Alexandria, VA  22314. The instructor will be Josie Caldwell, CEM-AP.

You must read the workbook ahead of class.


A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. 

After completing this course, the participant should be able to: 

  • Define elements of a successful floor plan
  • Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
  • Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
  • Identify the most common booths/stands used in a typical floor plan
  • Gain an understanding of safety protocols and procedures as they relate to floor plan development
  • Create a floor plan that incorporates the unique features of a venue or facility
  • Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
  • Identify various space assignment systems and how they affect the design of a floor plan
  • Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans


Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions correctly out of 40 to pass. You have 60 minutes to complete the exam. If you pass, you will be able to download a copy of your exam results letter immediately. If you do not pass, you can retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter sent after completion of your exam.