CEIR报告：《年轻专业人士的心声：他们在展会现场最看重什么以及如何满足他们的需求》 (CEIR Report: The Voice of Young Professionals: What They Value Most On The Show Floor & How to Deliver It)
Recorded On: 02/11/2026
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随着Z世代和年轻的千禧一代在B2B展会上日益活跃，组织者和参展商面临着一个关键问题：如今的展会体验是否真正满足了他们的需求和期望？为了找到答案，CEIR直接采访了年轻的专业人士，对美国东海岸各地展会的80位Z世代和年轻的千禧一代进行了深入访谈。最终的研究报告现已发布，本次网络研讨会将生动地呈现这些发现。
在本次会议中，CEIR 将召集年轻的专业人士，共同探讨研究成果，分享展会成功（以及失败）的真实案例，并就主办方和参展商如何加强展会现场互动提出坦诚的建议。
CEIR 研究副总裁 Nancy Drapeau（IPC）及其 Z 世代同事 Natali Tsalikis 将与年轻的专业人士嘉宾 Jackie Gronske 和 Liam McNicholl 一起，展开一场精彩纷呈、由主持人引导的对话。如果您希望更好地吸引新一代的参会者，并确保您的活动保持其相关性和影响力，那么这场会议您一定不容错过。
学习目标：
• 探索如何精准定位Z世代和年轻千禧一代观众最关注的展会互动核心要素
• 了解组织者和参展商如何成功满足这些期望的真实案例
• 直接从年轻专业人士那里获得实用建议，了解下一步应重点关注哪些方面以加强互动和提升长期价值
IAEE 和 CEIR 的网络研讨会对会员免费，非会员需支付 49 美元。完成本次研讨会后，可获得 0.75 个学时，用于 CEM 再认证。
As Gen Z and young Millennials become a growing presence on B2B trade show floors, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out, CEIR went straight to young professionals, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life.
In this session, CEIR convenes young professionals to react to the research results, share real-world examples of when trade shows succeed (and fall short), and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.
CEIR Vice President of Research Nancy Drapeau, IPC, and her Gen Z colleague, Natali Tsalikis, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful, this is a session you won’t want to miss.
Learning Objectives:
• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees
• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations
• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value
IAEE and CEIR webinars are free to members and available to non-members for $49. Once completed, this session is eligible for 0.75 Clock hours towards CEM recertification.
Brought to you by:
Jackie Gronske, CEM
Senior Manager, Exhibits & Sponsorships
The American Institute of Architects
Jackie Gronske is the Senior Manager of Exhibits and Sponsorship at the American Institute of Architects and has been in the events and exhibits industry for six years. She has served on the IAEE DC Chapter Board for over three years as the Director of Emerging Professionals, connecting and empowering the next generation of industry leaders. Jackie specializes in creating engaging event experiences, managing sponsorships, and driving initiatives that help professionals grow their networks and advance their careers.
Liam McNicholl
Exhibitor Experience Manager
Society of Interventional Radiology
Liam McNicholl, the Exhibitor Experience Manager at the Society of Interventional Radiology brings 2 and a half years of experience in exhibitions and corporate relations. Born in 1999, as an older member of Gen Z, Liam offers his knowledge and insights into emerging trends and opportunities for growth shaped by the new generation of exhibitions and events.
Natali Tsalikis
Junior Market Researcher
Center for Exhibition Industry Research, a division of IAEE
Natali Tsalikis entered the tradeshow industry in November 2024 when she joined the Center for Exhibition Industry Research (CEIR), now a division of IAEE. In her role, she supports market research initiatives that track and analyze industry trends. Natali holds a Bachelor’s degree in Marketing and Market Research and a Master’s degree in Marketing Analytics. She has led multiple academic market research projects focused on enhancing marketing strategies and identifying growth opportunities. A proud Miami native, Natali now resides in Gainesville, FL, where she enjoys exploring the area’s natural beauty.
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
完成本次课程后，参与者将获得 0.75 个学时，可用于 CEM 再认证。
Upon completion of this session, participants will receive 0.75 clock hours which is eligible towards CEM recertification.
观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。
完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。
To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.
After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.
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