IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES (Part 2 in a Series of 3)

Includes a Live Web Event on 05/15/2025 at 12:00 PM (CDT)

ALERT! - Before you register for this individual webinar, be sure to check out the listing for the IAEE Specialty Webinar Series for this Sponsorship Marketing Masterclass - You have the option to register for the FULL 3-Part Series at a discounted rate at Register for Full Discounted Series Here for all 3 (Members $99 | Non-Members $149) or if you only have interest in attending Part 2 - you can register for it under this current listing (Members $49 | Non-Members $69) .

This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.

Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.

After participating in this session, you will be able to:

Implement a proven 9-step sales process designed for effective acquisition
Identify and leverage the key value drivers that influence sponsor decision-making
Deliver compelling presentations by elevating your communication skills

This course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

This webinar is eligible for 1 clock hour.

Paula Beadle

CEO & Founder

Sponsorship Marketing Association

Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.

As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.

In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.