IAEE Master Series Certificate: Sponsorship Marketing
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Register
- Member - $99
- Freeman Member - $99
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further this IAEE Master Series Certificate: Sponsorship Marketing is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
This is a 3-part series of relevant to event and exhibition industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Sign up and purchase the full series of 3 at a discounted rate exclusively available for IAEE Members $99.
Each session is eligible for 1 clock hour and the full series is eligible for 3 clock hours.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
Participants will receive 1 CE credit on their transcript after completing each session. After completing all three sessions, participants will have 3 CE credits on their transcript that are eligible towards CEM recertification in addition to a certificate of completion.
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Includes Credits Recorded On: 05/22/2025
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Register for Full Discounted Series Here for all 3 sessions. This IAEE Master Series Certificate: Sponsorship Marketing is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.
After participating in this session, you will be able to:
- Establish meaningful goals and create actionable implementation plans
- Cultivate the mindset and daily habits that drive exceptional performance
- Master proven strategies for building a successful, sustainable career in sponsorship
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
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Includes Credits Recorded On: 05/15/2025
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Register for Full Discounted Series Here this IAEE Master Series Certificate is exclusively available for IAEE Members $99.
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
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Includes Credits Recorded On: 05/08/2025
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
Register for Full Discounted Series Here for all 3 this IAEE Master Series Certificate is exclusively available for IAEE Members $99
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Explore the evolving world of sponsorships and what it means for today's professionals. This session reveals the latest industry trends, innovative approaches, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
After participating in this session, you will be able to:
- Identify current industry trends and market dynamics shaping sponsorship opportunities
- Understand how to position sponsorship as a strategic growth driver for organizations
- Develop forward-thinking strategies to stay at the cutting-edge of innovation
Can’t make the date? You can still register and get access to the recordings!
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
This specific session is eligible for 1 clock hour towards the CEM recertification once completed.
IAEE Master Series Certificate: Sponsorship Marketing is eligible for 3 Clock hours towards CEM recertification after successfully completing all sessions and components.
