氛围营销：激发兴趣，而非推销产品 (Vibe Marketing: Spark Don't Sell)

运用 Vibe Eventing 方法论，将您的营销从内容堆砌转变为能量传递。该方法论指导活动组织者追踪的是“火花”，而非“座位”，并有意识地创造多巴胺激增的体验。学习实用策略，例如精心策划“充满好奇心”的演讲嘉宾阵容、创建实时营销以收集与会者的反馈，以及通过“点亮双眼”时刻来衡量成功，从而建立持久的与会者忠诚度和真实的赞助商互动。

学习成果：

设计情感弧线，而非营销活动

打造能够引发真实情感反应的信息

通过情感反应衡量参与度

IAEE 网络研讨会会员免费，非会员需支付 49 美元。可获得 1 个学时，用于 CEM 再认证。

Transform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks, not seats and create dopamine drops intentionally. Learn practical strategies like curating "chaos-curious" speaker lineups, creating real-time marketing that crowdsources attendee insights, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement.  

Learning Outcomes:

• Design emotional arcs not campaigns
• Craft messaging that triggers authentic reactions
• Measure engagement through emotional response

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

本次课程可获得 1 个学时，用于 CEM 再认证。

This session is eligible to earn 1 clock hour towards CEM recertification.

观看会议：进入直播或点播虚拟会议后，选择 CC 按钮即可查看西班牙语、中文或英语的字幕。

To view the session: Once you have entered the live or on-demand virtual session, select the CC button for the closed captions in Chinese.

完成点播虚拟课程后：选择中文、西班牙文或英文的课程评估调查。

After you have completed the on-demand virtual session: select the session evaluation survey in Chinese.