The Path Ahead: IAEE's Vision for the New Year, Industry Updates, and Anticipated Trends for 2025
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As we step into the new year of 2025, the exhibitions industry remains strong and vibrant. It is crucial not only to maintain this momentum but to propel it further by reimagining our strategies and approaches to serving our members. Staying relevant, embracing innovation, and exploring new avenues of business are essential to ensuring a positive return on investment, boosting engagement, and expanding the reach of our shows. What opportunities and challenges lie ahead in 2025 for the exhibitions industry, and how can we enhance value and achieve greater success for all stakeholders?
Join us for an insightful session featuring IAEE President and CEO, Marsha Flanagan, M.Ed., CEM, and Chuck Grouzard, IAEE Chairperson and Executive Vice President of Business Development, Creative and Design at GES. Together, they will delve into IAEE's roadmap for the upcoming year, share key trends to anticipate in 2025, analyze the current exhibitions landscape, and explore strategies for driving meaningful change and progress as we embark on this new chapter.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
迈入2025年，会展行业依然保持强劲活力。我们不仅要保持这一发展势头，更要通过重新构想服务会员的战略和方法，进一步推动其发展。保持与时俱进、拥抱创新、探索新的业务途径，对于确保投资回报、提升参与度以及扩大展会影响力至关重要。2025年，会展行业将面临哪些机遇和挑战？我们又该如何提升价值，为所有利益相关者带来更大的成功？
欢迎参加本次精彩研讨会，届时国际会展教育协会（IAEE）总裁兼首席执行官玛莎·弗拉纳根（Marsha Flanagan，教育硕士，注册展览经理）和IAEE主席兼GES创意与设计业务发展执行副总裁查克·格鲁扎德（Chuck Grouzard）将出席。他们将共同深入探讨IAEE未来一年的发展蓝图，分享2025年的关键趋势，分析当前的会展格局，并探讨在新篇章开启之际，如何推动意义深远的变革和进步。
IAEE网络研讨会对会员免费，非会员需支付49美元。参加研讨会可获得1个学时，用于CEM再认证。
Al comenzar el año 2025, la industria de las exposiciones se mantiene fuerte y dinámica. Es crucial no solo mantener este impulso, sino también potenciarlo aún más mediante la reinvención de nuestras estrategias y enfoques para servir a nuestros miembros. Mantenernos relevantes, adoptar la innovación y explorar nuevas vías de negocio son esenciales para garantizar un retorno de la inversión positivo, aumentar la participación y ampliar el alcance de nuestras ferias. ¿Qué oportunidades y desafíos se presentan en 2025 para la industria de las exposiciones? ¿Cómo podemos aumentar el valor y lograr un mayor éxito para todos los participantes?
Únase a nosotros en una sesión informativa con la presidenta y directora ejecutiva de la IAEE, Marsha Flanagan, M.Ed., CEM, y Chuck Grouzard, presidente de la IAEE y vicepresidente ejecutivo de Desarrollo de Negocios, Creatividad y Diseño de GES. Juntos, analizarán la hoja de ruta de la IAEE para el próximo año, compartirán las principales tendencias que se anticipan para 2025, analizarán el panorama actual de las exposiciones y explorarán estrategias para impulsar un cambio y un progreso significativos al embarcarnos en esta nueva etapa.
Los seminarios web de IAEE son gratuitos para los miembros y están disponibles para los no miembros por $49. Se puede obtener 1 hora de crédito para la recertificación CEM.
Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Chuck Grouzard
IAEE Chairperson, and Executive Vice President of Business Development, Creative and Design
GES
Chuck Grouzard is Executive Vice President of Business Development, Creative and Design at GES with over 36 years of industry experience and the 2025 Chairperson of the IAEE Board of Directors for 2025. His leadership in business development for North America has fueled company growth by creating new revenue opportunities, initializing cost savings, and driving innovation and thought leadership.
Chuck has collaborated with clients including SEMICON West, Material Handling Industry of America, and the National Safety Council. He is currently Chairperson Elect for International Association of Exhibitions and Events (IAEE) and Chair for the Center for Exhibition Industry Research (CEIR). Chuck is also past president of Exhibitions Services and Contractors Association, and the Midwest Chapter of IAEE. Chuck was recognized by Connect Corporate as one of 15 over 50 award winners for impacting and advancing the meetings and events industry.
Once you have entered the on-demand session, select the CC button for the closed captions in Spanish, Chinese, or English.
Una vez que haya ingresado a la sesión a pedido, seleccione el botón CC para activar los subtítulos en español, chino o inglés.
进入点播会话后，选择 CC 按钮即可查看西班牙语、中文或英语的隐藏式字幕。
After you have completed the on-demand session select the session evaluation survey in Chinese, Spanish, or English.
Una vez que haya completado la sesión a demanda, seleccione la encuesta de evaluación de la sesión en chino, español o inglés.
完成点播课程后，您可以选择中文、西班牙文或英文进行课程评价调查。
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