Planning, Promoting and Producing Online Experiences

As VP of Strategy for Freeman, Stacy focuses on a range of corporate and association clients across multiple industries. By understanding clients’ objectives, audiences, and challenges, she develops strategies and recommendations that make experiences better and more meaningful for all participants and drive event ROI for the client. Prior to Freeman, she led marketing for UBM Technology’s portfolio of industry-leading technology events. 

Shauna is a strategic problem-solver and ardent project manager who utilizes data-informed decision making to guide her clients through audience-centric campaigns with a results-focused eye. As a marketing strategist at mdg, she leads a team to develop and execute omnichannel campaigns designed to drive registration, engagement and participation in both in-person and digital settings. Specifically, she has developed campaigns to grow participation among specific audience segments, target and engage new audiences and increase revenue opportunities. She is a graduate of the University of Virginia with a double major in English and Sociology and an IAEE Krakoff Leaders Institute alumna. When she’s not driving ROI for clients, you will find Shauna in the kitchen baking up award-winning treats with her two daughters. 

Jacquelyn Wells is vice president and senior strategist at mdg, an 85+ person agency with offices in Atlanta, Southern California, Chicago and Washington, D.C. Specializing in event and association marketing, mdg brings together content marketers and online event experts, digital and interactive media specialists, marketing strategists and data analysts with a robust creative team to provide complete marketing solutions that help clients achieve their objectives. Jacquelyn has managed campaigns for several of Trade Show Executive’s Gold 100 trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division