Planning, Promoting and Producing Online Experiences

Includes a Live Event on 03/11/2021 at 12:00 PM (CST)

Producers of B2B events have found themselves in uncharted territory as they’ve made the in-person to online event pivot over the past nine months. This webinar will cover best practices in both strategic planning and operational execution that will inform and inspire your next digital offering. From the importance of aligning business objectives with the right event format to audience generation tactics to the creation of truly engaging content, this session will be chock-full of case studies, eye-opening insights and applicable advice. 

After participating in this session, you will be able to:
• Develop a strategy that works in today’s environment and maximizes audience potential. 
• Build the optimal online experience using best practices backed by data. 
• Craft a marketing campaign that adapts the customer journey and delivers results.

Stacy O'Connell

Vice President of Strategy


As VP of Strategy for Freeman, Stacy focuses on a range of corporate and association clients across multiple industries. By understanding clients’ objectives, audiences, and challenges, she develops strategies and recommendations that make experiences better and more meaningful for all participants and drive event ROI for the client. Prior to Freeman, she led marketing for UBM Technology’s portfolio of industry-leading technology events. 

Shauna Peters, CEM

Marketing Strategist


Shauna is a strategic problem-solver and ardent project manager who utilizes data-informed decision making to guide her clients through audience-centric campaigns with a results-focused eye. As a marketing strategist at mdg, she leads a team to develop and execute omnichannel campaigns designed to drive registration, engagement and participation in both in-person and digital settings. Specifically, she has developed campaigns to grow participation among specific audience segments, target and engage new audiences and increase revenue opportunities. She is a graduate of the University of Virginia with a double major in English and Sociology and an IAEE Krakoff Leaders Institute alumna. When she’s not driving ROI for clients, you will find Shauna in the kitchen baking up award-winning treats with her two daughters. 

Jacquelyn Wells

Vice President and Senior Strategist


Jacquelyn Wells is vice president and senior strategist at mdg, an 85+ person agency with offices in Atlanta, Southern California, Chicago and Washington, D.C. Specializing in event and association marketing, mdg brings together content marketers and online event experts, digital and interactive media specialists, marketing strategists and data analysts with a robust creative team to provide complete marketing solutions that help clients achieve their objectives. Jacquelyn has managed campaigns for several of Trade Show Executive’s Gold 100 trade shows, including SuperZoo, the International Baking Industry Exposition and World of Concrete and is now leading the agency’s online event marketing division



IAEE Webinar - 03.11.21
03/11/2021 at 12:00 PM (CST)   |  60 minutes
03/11/2021 at 12:00 PM (CST)   |  60 minutes Planning, Promoting and Producing Online Experiences