IAEE Specialty Webinar Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3)

This is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what, how and when to dive into analytics and what areas to focus on for reviewing event ROI.

Learning Objectives:

1. Evaluate sales performance using key metrics, dashboards, and pipeline tracking in your CRM.
2. Translate sales analytics into actionable strategies for future revenue growth.
3. Conduct a structured post-show review to identify successes and areas for improvement

Credit: This webinar is eligible for 1 clock hour towards the CEM recertification. 

Registration: To register for this individual courses only: IAEE Specialty Webinar Series – Mastering Expo And Event Sales Part 3: Analytics and Review (Part 3 in a Series of 3), select the register button only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69). 

Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). 

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey. 

This session is eligible to earn 1 clock hour towards CEM recertification.