IAEE Specialty Webinar Series for Meeting Managers - Event Design and Strategy

Historically, meeting and event planners would look at projected attendance numbers and meeting requirements, contract a venue that fits their needs, and then work within the constraints of the venue to develop programming. As our industry moves away from logistics to an integrated marketing approach that meets the clients’ long-term needs and objectives, events will have to move from passive learning and free-formed connections to be intentionally designed transformational experiences. This session will discuss the importance of developing an innovative event design and strategy at the start of the planning process, how the focus on the “why” and “purpose” influences everything, and how to design events that attendees, post-pandemic will want to attend.     

This webinar is Part 2 of a series of 6 specialty webinars relevant to event professionals or show organizers who want to learn more on the essentials of meeting management.

This course is offered as an individual webinar (Members $25 | Non-Members $49) or you can purchase the full series of six webinars at a discounted rate (Members $99 | Non-Members $149).

To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.