IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Strategy & Research (Part 1)

Includes a Live Web Event on 03/05/2026 at 10:30 AM (CST)

Only available as part of a package

This is the first session in a dynamic three-part virtual series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.

Learning Objectives:

Identify the core elements of a successful exhibit and sponsorship sales strategy.
Apply research methods to build prospect lists and align offerings with market needs.
Develop the prospectus to support the organizations revenue goals.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components. To register for the full virtual 3-part series Members $99 | Non-Members $149.

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.

Jennifer Kerhin, MBA, CEM CMP

Chief Executive Officer

SB Expos & Events

Jennifer Kerhin has more than 20 years of experience working with association conventions and tradeshows. She founded SB Expos & Events to support the mission of associations by creating non-dues revenue through event management. Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE, ASAE and PCMA. She has been a speaker at ASAE’s Annual Meeting, IAEE’s ExpoExpo!, MPI’s Potomac Chapter, MASAE’s Annual Meeting, PCMA’s Capital Chapter and Cadmium’s User conference.

IAEE Master Series Certificate: Event Sales & Sponsorship is eligible for 3 Clock hours towards CEM recertification after successfully completing all session components.