Catalog Advanced Search

Search by Category
Search by Format
Sort By
Search by Type
Search by Category
Search in Packages
Search by Format
Search by Type
Search by Date Range
Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
Start
End
Search by Keyword
Sort By
  • Includes a Live Web Event on 05/02/2024 at 10:30 AM (CDT)

    Part 3 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success. In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 –  Clarity Driven Communication

    In the final segment of this Masterclass series, you will explore the strategies of Clarity-Driven communications, emphasizing the importance of clear, purposeful, and authentic communications in effective leadership. You’ll gain a deeper understanding of what communication truly entails, what it should aim to achieve and the factors that often impede successful communication. Acquire a toolkit and resources designed to strategically elevate your communication skills, fostering confidence and the capacity to exert influence over others.

    After participating in this session, you will be able to:

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This course is offered as an individual webinar (Members $35 | Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.

    image
  • Includes a Live Web Event on 04/18/2024 at 10:30 AM (CDT)

    Part 2 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 –  Clarity on Your Leadership Path: A Roadmap for Success

    In the second segment of this Masterclass, we delve into the pivotal role of a well-defined leadership development plan. Discover how such a plan empowers leaders like yourself to establish goals, pinpoint strengths and areas for enhancement, and systematically monitor progress. Uncover effective strategies and tools for crafting a comprehensive leadership roadmap, encompassing self-assessment, external feedback, and goal-setting frameworks. Gain insights into the symbiotic relationship between leadership development and Clarity, witnessing how leaders armed with a clear roadmap remain steadfast and motivated in their pursuit of reaching their utmost potential.

    After participating in this session, you will be able to:

    • Articulate what the next level is in your career and leadership.
    • Develop a roadmap that guides you with the next steps to take to get there!
    • Leverage the power of people to shortcut your progress and success.

    This course is offered as an individual webinar (Members $35 | Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.

    image
  • Includes a Live Web Event on 04/17/2024 at 10:30 AM (CDT)

    In today’s world, we hear daily about the implications of climate change, impacts on biodiversity, loss of the natural environment and social issues facing many. And through it all, we are told we must change events in order for our industry to thrive and survive. This session takes all that noise, breaks it down into digestible parts for immediate understanding and implementation. It will give you the tools you need to rethink your planning process and implement sustainability with ease. You will walk away with a new approach and new way to track your impact for measurable and reportable results.

    In today’s world, we hear daily about the implications of climate change, impacts on biodiversity, loss of the natural environment and social issues facing many. And through it all, we are told we must change events in order for our industry to thrive and survive. This session takes all that noise, breaks it down into digestible parts for immediate understanding and implementation. It will give you the tools you need to rethink your planning process and implement sustainability with ease. You will walk away with a new approach and new way to track your impact for measurable and reportable results.

    After participating in this session, you will be able to:

    • Define the specific areas of sustainability that pertain to exhibitions and events and how to apply solutions to your process.
    • Implement solutions that provide the most impact on measurable goals.
    • Activate a new planning approach that makes sustainability feel holistic instead of something separate on your to-do list.

    This session/course/webinar is eligible for 1 clock hour.

    IAEE webinars are free to members and available to non-members for $49.


     






    Courtney Lohmann, CMP, CSEP

    Founder

    Courtney Lohmann Consulting

    Courtney is an award-winning leader, CSR and sustainability expert and sought after speaker. With 23+ years in the events, hospitality and tourism industry, she took her adventurous spirit and poured it into becoming a sustainability and social responsibility expert.  She is a Certified Sustainable Events Professional and served on the Events Industry Council’s Center for Sustainability and Social Impact Committee for six years, two years of which she was the committee chair (2015-2021). In 2023, she launched her own consulting agency to help business owners reach their sustainability and social impact goals.

    As the Founder of Courtney Lohmann Consulting, she has developed a new approach to understanding and implementing sustainability and has led clients through the process to help them see how they can best align their business goals with sustainability and social impact goals. By blending them together, a seamless approach to change and impact can be achieved. Courtney’s developed a unique approach by using the design thinking process in a way that helps business leaders see how holistic and simple changes to their business operation can be. 

    Courtney is an industry thought leader and sought out speaker. In the past she has spoken at IMEX America, IMEX Frankfurt, MPI WEC, IBTM Americas, PCMA’s Convening Leaders, SITE Global and CMP Conclave. She has also co-hosted several webinars and spoken on numerous panels (both live and virtual). Courtney has been recognized as a trailblazer for her work being named to: Smart Woman in Meetings (Industry Leadership) 2023, BizBash’s Top 1000 People in Events in 2019, Meetings Today 2019 Trend Setters list, BizBash’s Top 500 People in Events in 2018 and was a MeetingsNet 2018 ChangeMaker.


    image
  • Includes a Live Web Event on 04/04/2024 at 10:30 AM (CDT)

    Part 1 in a series of 3 - Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in. This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. 

    We’ve teamed up with Debbie Peterson, CSP, Career and Leadership Consultant, to bring you a 3-part IAEE Specialty Webinar Series titled, Clarity Driven Leadership". These webinars are designed to help you develop your leadership skills and create a career path for success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 –  Clarity from Within

    This in-person kickoff marks the initiation of the Clarity-Driven Leadership process, providing a unique opportunity to elevate your leadership capabilities and shape your future career trajectory. Immerse yourself in the journey of self-discovery as you craft your Clarity Compass and formulate a vision-to-action plan. Explore the fundamentals of authentic self-leadership, cultivating clarity regarding your values, strengths, and purpose. Acquire the skills to lead with intentionality, incorporating best practices to seamlessly integrate leadership into your personal life. Align your personal vision with your professional endeavors, fostering a harmonious connection between your aspirations and your work.

    After participating in this session, you will be able to:

    • Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
    • Play to your strengths as a more authentic leader in your industry.
    • Make better decisions about what is truly important to you so you can stop chasing everything!

    This course is offered as an individual webinar (Members $35 | Non-Members $55) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).

    To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!

    This webinar is eligible for 1 clock hour.

    Debbie Peterson, CSP

    Career & Leadership Consultant/Speaker

    Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.

    image
  • Are you a rising star in your field or an ambitious individual ready to take the reins of your career? Is your organization committed to shaping a future-ready workforce and nurturing exceptional talent? Look no further – IAEE presents an exciting NEW Specialty Webinar Masterclass Series dedicated to Clarity Driven Leadership, tailor-made for those aspiring to elevate their leadership capabilities and carve a path to success.

    In today's fiercely competitive job market, retaining top talent has become a strategic imperative. With seasoned professionals transitioning into retirement, the demand for upskilling and advancement is higher than ever among Young Professionals and Emerging Leaders. Are you and your organization ready to meet these evolving needs? Take charge of your career trajectory and skill development to thrive in this dynamic landscape.

    Ensuring a seamless transition and sustaining business success requires robust succession planning. Taking control of your professional journey is key to positioning yourself for success and recognition. This is where Clarity Driven Leadership steps in.

    This transformative webinar series empowers individuals with the essential skills, clarity, and vision to embark on an authentic leadership journey, propelling businesses forward. Join us for a 3-part IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: Clarity Driven Leadership, led by the renowned Debbie Peterson, CSP, Career & Leadership Consultant.

    Debbie's proven track record yields participants with a heightened focus, amplified momentum, and a surge of motivation. Her programs seamlessly translate intention into action, providing practical steps for immediate implementation. Elevate your business, career, and leadership goals with this invaluable opportunity brought to you by IAEE and Debbie Peterson.

    Course Offerings:

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 1 – Clarity from Within

    4 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate your Career and Leadership Values and leverage them to create more fulfillment in your work.
    • Play to your strengths as a more authentic leader in your industry.
    • Make better decisions about what is truly important to you so you can stop chasing everything!

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 2 – Clarity on Your Leadership Path: A Roadmap for Success

    18 April (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Articulate what the next level is in your career and leadership.
    • Develop a roadmap that guides you with the next steps to take to get there!
    • Leverage the power of people to shortcut your progress and success.

    IAEE Specialty Webinar Series - Emerging Leaders and YP Masterclass: PART 3 - Clarity Driven Communication

    2 May (10:30 AM – 11:30 AM CT | 8:30 AM – 10:30 AM PT | 11:30 AM – 12:30 PM ET)

    • Understand what your communication style is and how you can be more effective with other styles.
    • Discover what gets in the way of good communication, and you being able to get the result you want.
    • Utilize a tool to connect and build rapport with absolutely anyone!

    This is a 3-part series of webinars relevant to emerging leaders who want to develop their leadership skills and create a career path for success.

    Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149).  Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at regular price (Members $35 | Non-Members $55).

    To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!

    Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.

    image

    Debbie Peterson, CSP, Leadership Consultant and Speaker, Getting to Clarity, LLC

    Meet Debbie Peterson, a dynamic speaker and consultant who helps her audiences and clients make a clear impact in their careers, businesses, and lives. Through her speaking and consulting business, Debbie travels the country, empowering professionals with the tools and strategies to go all in on who they are, what they do, and how they consistently show up to make a bigger impact in their leadership and life!

    As a result of Debbie's Clear Impact programming, participants consistently report increased focus, momentum, and motivation to translate their vision into action. Her expertise is further showcased in the 'Getting to Clarity' Podcast, where Debbie offers invaluable insights and practical strategies. These resources are designed for busy leaders looking to create more success in their leadership with less sacrifice in their lives.

    In addition to her speaking and consulting business, Debbie is an accomplished author with her book Clarity: How Smart Professionals Create Career Success on Their Terms. She is a professional member of the National Speakers Association and proudly earned the Certified Speaking Professional Designation in 2023, an achievement earned by 17% of professional speakers worldwide. She is also a certified trainer of Neurolinguistic Programming (NLP) and a student of Huna.

    When she's not empowering others to make a bigger impact on what’s most important, Debbie can be found boycotting winter and chasing sunshine from Pennsylvania to Florida each year with her husband, Tom.



    image
  • Includes a Live Web Event on 03/27/2024 at 10:30 AM (CDT)

    It’s time to come out of the shadows, into the spotlight and create a bigger impact in your career, and we’re going to use the use the world’s most powerful B2B platform, LinkedIn, to get you there!

    They say people buy from people first, and products second, and there’s an opportunity for anyone to be the “face” of their organization through their personal brand.  Not only does it boost the leads and opportunities for your company, but also for you as an individual. 

    It’s time to come out of the shadows, into the spotlight and create a bigger impact in your career, and we’re going to use the use the world’s most powerful B2B platform, LinkedIn, to get you there!

     After participating in this webinar, you will be able to:

    • Understand the importance of why we should build our own personal brands, separate from our organization's branding and how you can integrate your Company’s brand and values into your own personal branding messaging.
    • Discover 5 Ways you can grow your brand, without social media.
    • Dive into the 3 activities on LinkedIn that when used together will help you amplify your brand and increase your leads and opportunities.
    • Understand 3 LinkedIn Profile accelerators that will help set you apart from the competition.

    IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.



     






    Leanne Calderwood, CMP

    Personal Branding and LinkedIn Trainer

    My career began as a corporate and association meeting planner, but when I took on a new role in site selection, I needed to learn how to sell. I cried during the sales training and role plays. As an extreme introvert, it was awkward and uncomfortable for me! I knew there had to be a better way to connect with my clients and prospects!

     I leaned on my love of social media and created a blog to build a “know, like and trust” factor with my ideal clients. I quickly realized that cold calling wasn’t the only way to grow a business, I could do so using my personal brand! I built a robust 6-figure site selection business and created a name for myself in the meetings and events industry using my brand and LinkedIn presence!

    I believe owning and amplifying one’s personal brand is the key to setting yourself apart in any industry.

    I teach and empower other professionals to use their voice and amplify their own brands and thought leadership to help them attract more leads and opportunities, through my LinkedIn and Personal Branding training.

    Step out of the shadows and into the spotlight; I’m here to help!

    More Info:

    Leanne Calderwood, CMP is one of the hospitality industry’s most preeminent LinkedIn experts, and one of Canada’s top voices in the meetings and events industry. She is a 20-plus year industry veteran, national speaker and figurehead. As an award-winning site selection professional, Leanne has a unique perspective into both sides of a sales transaction. She shines a light on these best practices and helps meeting partners break through the clutter and stand out from their competition through her blog posts, YouTube channel and LinkedIn content. Leanne is a regular columnist for the Canadian Meetings + Events Expo, and has been featured in numerous publications and podcasts including Meetings Today, Corporate Meetings Network, EventMB, The Business of Meetings, Pheedloop, The Illuminate Project Podcast, #EventIcons and others. When she’s not talking shop, you can find Leanne drinking tea, making jam and gardening at her home in Kelowna, BC with her husband, two teenage sons and her dog, Farls Barkley.

    image
  • Recorded On: 02/07/2024

    In this session, you will hear a case study from FDIC's Firehouse of the Future about how this event gathered, analyzed, and interpreted behavioral data to inform event trends and strategic decisions. You might be surprised to hear several learnings that were not what the typical event goer eye could see.

    In today's data-driven world, understanding the behaviors and preferences of your audience is critical to successful event planning and strategy. Join the IAEE webinar to discover how harnessing the power of behavioral data can transform your events into unforgettable experiences and drive strategic success.

    In this session, you will hear a case study from FDIC's Firehouse of the Future about how this event gathered, analyzed, and interpreted behavioral data to inform event trends and strategic decisions. You might be surprised to hear several learnings that were not what the typical event goer eye could see.

    After participating in this webinar, you will be able to:

    • Discover ethical AI and how it relates to facial analysis
    • Define how Clarion measures event success
    • Evaluate opportunities to collect more data at booths and activations
    • Gain insights with a deeper understanding of attendee behavior

    This session/course/webinar is eligible for 1 clock hour.

    IAEE webinars are free to members and available to non-members for $49.


     






    Nick Borelli

    Director of Marketing

    Zenus

    Zenus Director of Marketing, Nick Borelli, leverages his background in experience design, event tech and digital marketing to help event professionals reach their full potential. His background includes decades of contributions to live and digital communication helping to facilitate his mission: bringing the world together through intentionally designed experiences. To further this mission, he has presented on a wide range of topics internationally, volunteered with numerous industry associations and contributed to dozens of publications. He has also served as a board member for a decade with the meetings and events industry non-profit, the SEARCH Foundation. Nick has been named a Changemaker by MeetingsNet, awarded International Volunteer of the Year by ILEA, and has won numerous marketing awards. He has served as an advisor for associations, conferences, technology companies and event suppliers. Nick is the instructor of the Enhancing Events with AI course with the Event Leadership Institute.

    Lauren Ocoma

    Group Vice President, Strategy & Commercial Development, Fire Rescue

    Clarion Events North America, Inc

    Lauren Ocoma joined Clarion UX in June 2018 as Vice President of Marketing for the newly acquired Fire & Rescue Portfolio and North America Power & Energy Series.

    Before joining to Clarion UX, Lauren spent 12 years in marketing at Reed Exhibitions. During her career at Reed, Lauren worked on marketing campaigns for a variety of b2b and b2c events in retail, manufacturing, security and pop culture. Most recently she served as Group Marketing Director for Reed’s Jewelry portfolio of events which included TSNN Top 50 and North America’s largest jewelry event, JCK Las Vegas. Lauren was recognized as rising talent while at Reed, being selected to participate in SISO and IAEE’s Krakoff Leadership Institute.

    Before her time at Reed, Lauren was a Division I college volleyball player at Fairfield University in Fairfield, Connecticut. Originally from the Midwest Lauren remains an avid Chicago Cubs fan while living in Connecticut with her husband Jared. In her spare time Lauren enjoys cooking and riding horses.

    image
  • Recorded On: 01/31/2024

    Insights on 2024 and the latest and greatest for the exhbitions industry and IAEE.

    2024 is a new year and the exhibitions industry continues to excel but we must all continue to rethink how we do business and the way in which we provide service and experiences to our members. Remaining relevant while finding new and innovative ways to do business is key to providing ROI, increasing engagement and growing our shows. What does 2024 look like for the exhibitions industry and how can we create greater value and success for all?

    Join this informative session with IAEE President and CEO, Marsha Flanagan, M.Ed., CEM and Marie Browne, IAEE Chairperson, and Group Vice President of RX as they provide a look at IAEE’s plan for the year ahead, discussing trends to watch for in 2024, discussing the exhibitions landscape and how we can continue to make changes and move forward successfully in the new year.

    This session/course/webinar is eligible for 1 clock hour.

    IAEE webinars are free to members and available to non-members for $49.


     






    Marie Browne

    IAEE Chairperson, and Group Vice President of RX

    RX

    I am privileged to manage (and grow!) a portfolio of industry leading events at RX, a global company in the business of building businesses. My current portfolio spans a wide range of industries from industrial sectors such as pharmaceutical manufacturing to retail sectors such as vision, and golf.

    So why am I privileged? Because I get to manage the best team of people who do the hard work to make sure that our event brands are leaders in their industries. And I get to learn everyday about the ins and outs of so many industries that drive innovation and the economy.

    In addition to managing a portfolio of events, I participate in company strategy and M&A. I have handled transactions of events and business representing values from $5M to $50M in the US, Mexico, and Brazil. I have also led the launch of new business representing $10M+ new revenue per year.

    I am also honored to serve as the Chair of Center for Exhibitions Industry Research (CEIR) and on the Board of the International Association of Exhibitions and Events (IAEE).

    Marsha Flanagan, M.Ed., CEM

    President & CEO

    IAEE

    Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.

    Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings.

    Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development. 

    Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management.

    She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA.

    Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021.

    Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.

     

     

     

     

    image
  • This course is scheduled to take place at the Freeman Alexandria, VA office on 4/18/24 from 8:30am CST – 3:00pm EST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm EST. COURSE DESCRIPTION: Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    This course is scheduled to take place at the Freeman Alexandria, VA office on 4/18/24 from 8:30am CST – 3:00pm EST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    COURSE DESCRIPTION:

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    LEARNING OBJECTIVES:    

    After completing this course, the participant should be able to: 

    • Define marketing, explain the difference between the marketing and sales functions
    • Identify the elements of a marketing plan
    • Describe market segmentation, define target markets and explain how to reach global audiences
    • Review event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment
    • Explain the benefits of developing omnichannel marketing and content management strategies
    • Discuss the forms of sponsorship and promotional opportunities associated with exhibitions and events
    • Use data analytics to determine Return on Investment (ROI) of partnerships, sponsorships and marketing campaigns
  • This class will be conducted VIRTUALLY through Zoom on 10/17/24 from 8:30am - 2:30pm CST. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 2:30pm CST. You must have a webcam to take this course. COURSE DESCRIPTION: In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies. This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success.

    This class will be conducted VIRTUALLY through Zoom on 10/17/24 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

    You are required to read the workbook before class. It is located under the “Workbook” tab.

    You must have a webcam to take this class.

    COURSE DESCRIPTION:

    In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment, developing plans to ensure business continuity, and positioning an exhibition or event for success. 

    LEARNING OBJECTIVES:

    After completing this course, the participant should be able to: 

    PART ONE: DEFINE EXHIBITIONS

    • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
    • Understand the differences between business-to-business and business-to-consumer exhibitions
    • Explain the roles of the exhibition organizer, attendee and exhibitor
    • Identify the purposes for corporate private exhibitions and events and understand their target audiences
    • Discuss the principal ways that exhibitions can be grown 

    PART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES

    • Define strategic enterprise management (SEM)
    • Compare the various models of strategic planning
    • Identify and define the major components of a strategic plan
    • Understand experience design principles to optimize the overall experience of stakeholders and attendees
    • Understand how to incorporate principles of EDI, sustainability, and health and safety into event design
    • Describe a basic strategic planning process
    • Differentiate between strategic enterprise management and the strategic planning process
    • Explain the benefits of strategic planning and management 

    PART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS

    • Identify the major elements in the project management process
    • Demonstrate the role of project management in developing goals and objectives
    • Identify the elements in a work breakdown structure
    • Identify the requirements necessary to effectively manage and motivate a project management team