Insights from the Feathr 2020 Association Marketing Report
Recorded On: 04/29/2021
The last year has been crazy and full of changes – especially for associations. Teams were downsized, budgets were cut, events were canceled, sponsors dropped off. But some positive things happened, too. Many associations hosted their first virtual event, launched new programs, and (finally) implemented new digital tools and strategies.
So how much did things change, exactly? Join Abhay Khurana, Chief Marketing Officer at Feathr as he provides insights and findings from more than 375 association professionals as it relates to how their associations adapted their marketing over the last year and what they have lined up for 2021.
This webinar will reveal key findings from the latest report conducted by Feathr such as:
- The ways in which marketing focus and investment shifted in the absence of live events;
- Which marketing channels became more or less important to associations;
- Insight on how the experiences of 2020 have influenced associations’ plans for 2021.
Free to IAEE Members and $49 for Non-Members
Chief Marketing Officer
Abhay Khurana is the Chief Marketing Officer of Feathr – the digital marketing platform built exclusively for associations and events. Based out of Gainesville, FL, Abhay leads marketing at Feathr, helping to get the word out about digital marketing and Feathr's unique approach to it.