How the SPARK Model Can Transform Your Trade Show into a Showstopper!

Recorded On: 09/07/2022

Let’s face it…it’s every exhibitor’s dream to host an endless flow of visitors to your booth that are eager to engage and patronize your solution. While this may sound aspirational, it’s not entirely impossible. Join us to learn from Jennifer Collins, President & CEO of JDC Events, and creator of the SPARKSM Model, on how to transform your trade shows into unforgettable experiences.

Learner Objectives:

  • Understand the power of purpose in trade show design
  • The importance of incorporating the five senses
  • How to use the SPARKSM Model to drive results

This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

IAEE Webinars are FREE to members and available to non-members for $49.




Jennifer D. Collins, CMP, DES

President and CEO

JDC Events

Jennifer D. Collins, CMP, DES, hasbuilt a company that produces engagement-driven live, hybrid and virtual eventsfor Fortune 100, leading associations and federal government clients.

A 25-year veteran ofdesigning events that spark change, Jennifer is the recipient of numerous awards and national recognition,including BizBash 500 List of Most Influential Event Professionals;Smart Women in Meetings Award; Women of Color Achievement Award and ranked bythe Washington Business Journal asone of the top meeting and event planning companies since 2006. Jennifer isregularly featured in select media as an industry expert and is the internationallybest-selling author of Events SparkChange: A Guide to Designing Powerful and Engaging Events, which offerssage advice on how to build impactful events.

Jennifer graduated from The AmericanUniversity, School of Communication with a B.A. in Public Communication.



IAEE Webinar - 09.07.22
Recorded 09/07/2022
Recorded 09/07/2022 IAEE Webinar on Using the SPARK Model to Transform Your Trade Show into a Showstopper!