Digital Acceleration: Why, What, and How

Recorded On: 06/24/2021

No doubt you’ve been reading a lot about “digital transformation”.  Join Brian Scott and Heather Holst-Knudsen as they explain why they refer to it as Digital Acceleration.

What exactly is this business concept and why is it important for your organization?  What lessons can be learned from other industries to help guide organizations within the exhibitions and events industry? 

This content, aimed at association and event organizer teams who have a stake in the future of their organizations, will provide insight into how cloud services and data-exchange ecosystems are changing the game everywhere.  Most importantly, attendees will gain an understanding of the cultural traits required for successful transformation to your future.

After participating in this webinar, you will be able to:

  • Define what digital acceleration is and what’s driving it in all industries;
  • Hear how digital acceleration is affecting change within associations and for event organizers;
  • Understand how data is driving change;
  • Gain an understanding of the organizational traits that are required to be successful.

IAEE webinars are complementary for IAEE members and $49 for non-members.




Heather Holst-Knudsen

Partner

techmatch.co

Heather Holst-Knudsen and Brian Scott make up techmatch.co, a specialized advisory firm that helps event organizers, B2B media and associations accelerate digital transformation to improve customer value and create sustainable competitive advantage.

Heather has over 35 years of operational and strategic experience across all facets of B2B event and media business models coupled with a deep understanding of the event tech landscape and digital. Heather has the unique ability to identify and execute revenue strategies and match business and revenue needs to the technology stack that will deliver the results. 


Brian Scott

President & CIO | Partner

techmatch.co

Heather Holst-Knudsen and Brian Scott make up techmatch.co, a specialized advisory firm that helps event organizers, B2B media and associations accelerate digital transformation to improve customer value and create sustainable competitive advantage.

Brian provides strategic technology leadership consulting backed by 35 years of technology experience and 20 years of events industry experience. Brian has deep expertise in software development, event industry technology, data architecture and integrations, cybersecurity, and data analytics.


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IAEE Webinar - 06.24.21
Recorded 06/24/2021
Recorded 06/24/2021 Digital Acceleration: Why, What, and How