CEIR Webinar: Event Sponsored Exhibitor Training Programs – How Is Your B2B Exhibition Helping Exhibitors Succeed?

Recorded On: 09/25/2024

Exhibiting at trade shows is a strategic investment that goes beyond simply purchasing a booth and showing up. Achieving success requires meticulous planning, targeted promotions, the right booth staff, engaging content, and potentially other investments tailored to the specific goals of exhibiting. Experienced exhibitors often have an edge over newcomers, but even seasoned professionals need to stay updated on emerging trends to refine their strategies.

Key Questions:

  • What are organizers doing to help exhibitors maximize their success?
  • Is exhibitor training available, and if so, when?
  • What topics are covered in these training programs?

Join our webinar to discover the latest insights from CEIR Research on organizer-led exhibitor training practices. Hear from leading event organizers who will share their experiences and success stories on how these training initiatives have enhanced exhibitor outcomes.

CEIR VP of Research Nancy Drapeau, IPC will share insights on organizer exhibitor training practices. She will be joined by Kevin Archibald, Associate Director at Informa Markets, for World of Concrete along with Kim Vinciguerra, Chief Experience Officer at International Carwash Association (ICA), and Ed Nicols, Director of ISSA.

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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Kevin Archibald

Associate Director, World of Concrete

Informa Markets Limited

Kevin Archibald is an Associate Director at Informa Markets, for World of Concrete, the premier trade shows for the concrete and masonry construction industry. With 15 years of experience in B2B trade shows, Kevin brings expertise in event management and business development, consistently driving success and innovation.

A graduate of the University of Oklahoma, Kevin combines his educational background with hands-on experience to deliver outstanding results in every project he undertakes. His deep understanding of the industry and commitment to excellence make him a key asset to his team and the broader trade show community.

Outside of his professional life, Kevin enjoys spending quality time with his wife and two children. He is an avid traveler, an enthusiastic baseball coach, and enjoys engaging in various outdoor activities.


Nancy Drapeau, IPC

Vice President of Research

Center for Exhibition Research

Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

Ed Nichols

Show Director, ISSA Show North America

Informa Markets

Ed joined Informa to lead the ISSA Show North America, the leading event in the commercial, industrial and residential cleaning markets in 2023. Working closely with association partner ISSA, the ISSA Show North America has annually been recognized on Tradeshow Executive’s Gold 100.

Prior to joining Informa, Ed was Managing Director of Hannover Fairs US and Canadian operations. Hannover Fairs was the US and Canadian brand for the North American subsidiaries of Deutsche Messe AG. Prior to Hannover Fairs, Ed served 8 years as Vice President of Events for the Public Safety Group for Cygnus Business Media, SouthComm and ultimately Endeavor Business Media. Ed began his career with Reed Exhibitions (now RX,) and led Reed’s Security portfolio and its industry leading ISC West brand.

Ed lives in Williams Bay, Wisconsin, with his wife Sara and two sons.

Kim Vinciguerra

Chief Experience Officer

International Carwash Association

With over 25 years of experience, Kim Vinciguerra is currently the Chief Experience Officer at International Carwash Association (ICA).  Her passion for event planning comes from a total satisfaction in seeing people gather together for a common goal.  In her role at ICA, Kim is all about the event experience both for exhibitors and attendees.  Kim is a relationship seeker, problem solver and project manager who loves connecting with people, finding solutions and enabling smooth team dynamics.  Kim is also the Chief Experience Officer for her family and, with a passion for travel, she regularly plans vacations and outings for her husband, two small kids and occasionally Elvis (the dog).

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CEIR Webinar - 09.25.24
Recorded 09/25/2024  |  60 minutes
Recorded 09/25/2024  |  60 minutes
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