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  • Strategic Planning and Management On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million-dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.

    Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million-dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.  

    Donna Johnson, CTS, CMP, CEM

    Vice President Events and Meetings, MCI USA

    Donna Johnson, CTS, CMP, CEM, utilizes her 30 years of experience as a professional event director in the U.S. and worldwide to bring together exhibitors and attendees with the goal of optimizing the journey for all stakeholders. She is an executive leader who implements the industries best practices to achieve the organization’s strategic goals, drive revenue and exceed expectations.

    Over the course of her executive career, Donna has formed solid business partnerships, led negotiations, managed multi-million-dollar budgets and produced innovative programs covering all facets of conference and expo operation, as well as sales and marketing activities. Donna’s strengths include streamlining staff efficiencies, strong negotiation skills that increase bottom line revenue, and the ability to understand the evolving marketplace and adapt quickly to global changes.

    Her experience with organizing committees and leadership teams enables Donna to build and leverage relationships on behalf of the client.

    She is a member of the Visit Fort Worth Advisory Board and the Professional Convention Management Association Gulf States Chapter and serves on the IAEE’s Certified Exhibitions Management (CEM) Commission. Donna is a Guest Lecturer in hospitality management at The George Washington University, and teaches Certified Exhibitions Management courses both domestically and internationally.


  • Conference and Meeting Management On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

    Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programs, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.

    Bruce Lemmon, CEM

    Owner, Global Events Management LLC

    Bruce Lemmon, CEM is founder and owner of GEM Global Events Management LLC, a company specializing in consulting to organizations in staff and volunteer training, event operations, onsite oversight including floor management, and security and risk management. As Head of the Office of International Development for the world’s largest geoscience association (over 30,000 members in 100+ countries), he established and coordinated new non-U.S.-based activities while continuing to oversee the international conference and exhibition management team. Bruce received his Certified in Exhibition Management designation from IAEE in 1993 and has served on several committees, including the CEM Commission. Bruce is the recipient of IAEE’s Merit Award (2007) and was honored to be named Bob Dallmeyer Educator of the Year (2017); he is a current member of the CEM faculty teaching internationally.

  • Exhibition and Event Sales On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.

    In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.  

    Kerry Painter, CFE, CEM, CMP

    General Manager/ Director, Raleigh Convention Center

    Kerry Painter, CFE, CEM, CMP, is the General Manager, Director at the Raleigh Convention Center. She was previously the Assistant General Manager at Cox Business Center in Tulsa, OK and President and General Manager of the Niagara Convention and Civic Centre in Niagara Falls, Canada where she was completed construction oversight from conception to completion opening in April of 2011. Kerry is a member of the International Association of Venue Managers, International Association of Exhibitions and Events and is a published author of articles in the IAVM Facility Manager Magazine. She was also the Woman of Influence 2015 from Venues Today magazine.

  • Event Operations On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

    Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success.  Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

    Matthew Kalb, CEM-AP, CMP

    Sales Manager - GES

    Matthew Kalb, CEM, started in the event industry in 2009 working for S.A.F.E. Management as an Operations Manager with the Baltimore Ravens. After working Super Bowl XLII, he transitioned to Hargrove, Inc. as a Sales Executive in the Washington D.C. market. Matthew was responsible for 15 clients worth over $5 million in trade show business across the continental U.S.

    In 2017, Matthew moved to Denver to begin a career with GES as a Sales Manager. He is current acting Director of Sponsorship with the local Rocky Mountain Chapter of PCMA. He has a strong customer service background and with his attention to detail and ability to think outside the box, he is a leading innovator in the industry.

  • Facilities and Site Selection On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    Site selection includes the process of choosing both a location and a facility for an exhibition or event. Site selection is a crucial first step in producing a successful exhibition or event. It consists of advanced detailed planning, including access for attendees with disabilities, organizational goals and objectives, and exhibitor needs and transportation. The exhibition organizer should give careful consideration to all factors that could impact the exhibition’s growth and, ultimately, the need for more space.

    Site selection includes the process of choosing both a location and a facility for an exhibition or event. Site selection is a crucial first step in producing a successful exhibition or event. It consists of advanced detailed planning, including access for attendees with disabilities, organizational goals and objectives, and exhibitor needs and transportation. The exhibition organizer should give careful consideration to all factors that could impact the exhibition’s growth and, ultimately, the need for more space.

    Erika Welling, CEM

    General Manager, PRA

    Erika Welling, CEM, PRA Las Vegas General Manager, has decades of experience as an innovative and highly driven marketing and operations leader in the hospitality industry. Having been on launch teams for exhibitions, attractions, and tours, she utilizes those skills and experiences in her role as Las Vegas General Manager at PRA, an internationally known business event management company.

    Erika has provided resources and guidance to many during her career, which includes senior-level operations and marketing for international general service contractors in the exhibitions and events industry. Previous to working in the general services contracting world, Erika was Regional and International Director for Themed Restaurants and Attractions, and Director for a prominent Las Vegas transportation and sightseeing company.

    Erika has served over 16 years on the board of the Las Vegas Hospitality Association (LVHA), presently serves as a SWIAEE Board Director, is on the CEM faculty and IAEE membership engagement committee. Throughout her career, Erika has served on boards of tourism, professional education and philanthropic associations.

    Erika invariably incorporates her education learned from the Art Institute of Pittsburgh and art experience within her profession. In her free time, she enjoys an assortment of art projects, reading, skiing and hiking.

  • Security, Risk and Crisis Management On-Location - 12/7/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/07/2020 at 8:30 AM (EST)

    Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

    Protecting the financial integrity of exhibitions is critical, and an essential element of that goal is proper risk assessment and planning. Risk management is a continuing process that identifies, analyzes, evaluates and addresses loss exposures and monitors risk control and financial resources for the purpose of mitigating the undesirable effects of loss. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.

    LeeAnn Norton, CEM

    Vice President, Global Events - Connex

    LeeAnn Norton, CEM, joined Connex in 2014 as Director of Vendor Relations & Events and was responsible for overall management of the Facility Management shows in the US and Canada. She is currently Vice President of Global Events. With over 18 years in show management experience, LeeAnn has served on various IAEE Committees, was appointed the Krakoff Leadership Representative on the IAEE Board of Directors, has been a speaker/panelist for IAEE, is a current CEM Faculty member, and has served on numerous industry advisory boards. Along with IAEE, other professional affiliations include ASAE, DFWAE, and MPI. LeeAnn received her CEM in 2012 and graduated from the IAEE Krakoff Leadership Institute in 2013.

  • Consumer Show Management On-Location - 12/6/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/06/2020 at 8:30 AM (EST)

    Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

    Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

    Al Lomas, CMP, CMM, CFE, CEM

    Al retired from the City of San Antonio after 21 years of service. He managed more than 600 events annually held at the Municipal Auditorium, Henry B. Gonzalez Convention Center, Lila Cockrell Theatre, HemisFair Arena and Alamodome. Al teaches CEM courses for IAEE across the nation and also teaches internationally in China, Taiwan, Canada, Azerbaijan and South Korea. His areas of expertise are Risk, Security and Crisis Management, Strategic Planning & Management, Conference & Meeting Management Principals, Facilities & Site Selection plus Strategic Planning & Management and Event Operations. Al has also “Trained the Trainer” to IAEE CEM Faculty in 2012-1014.

  • Event Marketing On-Location - 12/6/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/06/2020 at 8:30 AM (EST)

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

    Dan Cole, CEM

    EVP, Sales & Development - International Spy Museum

    With more than 30 years of professional sales and leadership experience, Dan Cole, CEM is the International Spy Museum’s Executive Vice President of Sales and Development overseeing Event and Group Sales as well as Corporate Fundraising.

    Dan most recently served as Senior Vice President, Trade Shows and Exhibits for Hargrove. Prior to Hargrove, he was Vice President of Business Development for the International Consumer Electronics Show (CES) and the organization which produces it — the Consumer Technologies Association.

    In 1992, after a five-year tenure in sales at Lanier Worldwide, Dan began his career in the trade show industry as a national accounts manager for National Trade Productions, progressing to sales director. He then went on to hold a number of important executive positions at companies such as Advanstar and Yellowbrix.

    Dan has won numerous sales and leadership awards including IAEE’s most outstanding sales and marketing executive, the International Business Awards’ most outstanding sales executive, and was recognized by Dealerscope Magazine’s “40 under 40.”

    Dan is a highly sought-after writer, speaker and sales trainer.

  • Finance, Budgeting and Contracts On-Location - 12/6/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/06/2020 at 8:30 AM (EST)

    Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.

    Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment.  

    Steven Hacker, CAE, FASAE, CEM

    Principal, Bravo Management Group

    Following a notable 40-year long career as CEO of several nonprofit associations, Steven Hacker is now the Principal of Bravo Management Group an organization that provides strategic, leadership, governance, marketing and event planning expertise to associations and trade show organizers around the world.

  • Floor Plan Development On-Location - 12/6/20 - Expo! Expo! Louisville, KY

    Includes a Live In-Person Event on 12/06/2020 at 8:30 AM (EST)

    A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.

    A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.  

    B. Murphy, CEM

    Senior National Sales Manager, Fern

    B. Murphy, CEM is a member of the National Sales Group of Fern. He is based in Alexandria, Virginia and is easily accessible for associations’ planning purposes. He has been involved with conventions, exhibits, and the meetings industry for over 20 years. B. is a past Chair of the CEM Commission.