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Includes Credits Includes a Live Web Event on 07/14/2027 at 10:30 AM (CDT)
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Sustainability expectations for exhibitions and events are rising, from attendees and exhibitors to sponsors and host cities. ISO 20121, the international standard for event sustainability management systems, gives organizers a framework to reduce environmental impact, manage waste, and track carbon metrics. But it doesn't update itself. During this session participants will hear directly from Marsha Flanagan, M.Ed., CEM, President and CEO of IAEE, and Julie Kagy, CEM, Executive Director of ESCA, who represent the US exhibitions and events industry on the international committee responsible for ISO 20121 and the event standards coming next. They made sure the standard reflects how exhibitions and events are actually planned, built, and delivered. In this 45-minute webinar, you'll hear how industry professionals contributed to the revision process, what changed in the standard, and why it matters for your organization. You'll leave with practical ways to apply ISO 20121 principles to your own events, whether you're pursuing certification or just starting your sustainability journey.
Learning Objectives:
1. Learn about the role IAEE and ESCA volunteers play in shaping international event standards.
2. Identify the key components of ISO 20121 and the most significant updates to the standard, including how it addresses environmental impact, waste management, and carbon tracking.
3. Apply ISO 20121 principles to their own exhibitions and events by finding at least one actionable step their organization can take, from setting baseline carbon metrics to engaging contractors and suppliers in sustainability goals.Marsha Flanagan, M.Ed., CEM
President & CEO
IAEE
Marsha Flanagan, M.Ed., CEM is the President and CEO of the International Association of Exhibitions and Events® (IAEE). As IAEE’s president, Flanagan is responsible for the management of IAEE’s full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fund raising efforts, advocating for the industry and the organization’s members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association’s representative with industry coalitions, partner organizations and strategic alliances.
Prior to joining PPAI, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development.
Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash’s Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master’s in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
Julie Kagy, CEM
Executive Director
The Executive Director of the Exhibition Services & Contractors Association (ESCA)
After graduating from Purdue University Northwest, Julie began her career at the Ritz-Carlton Four Seasons Chicago, where she played a key role in earning the hotel four recognitions as a Top North American Hotel by Conde Nast Traveler. Transitioning to the trade show industry with GES, Julie spent 12 years developing her expertise in various roles, including Exhibitor Services Manager, Director of Account Management, and Vice President of National Account Management, where she led key initiatives that enhanced client satisfaction and operational efficiency.
In 2015, Julie joined the Exhibition Services and Contractors Association (ESCA), where she now serves as the Executive Director, a role she embraces with passion and dedication. Committed to shaping the future of the trade show industry, Julie collaborates with industry leaders to foster innovation and drive impactful initiatives that elevate the experience for all stakeholders. Outside of her professional endeavors, Julie enjoys cooking, gardening, and spending time with her family and pets. Just as she cultivates her garden, Julie nurtures growth and innovation within the industry, always with an eye toward excellence and the future.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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Includes Credits Includes a Live Web Event on 05/05/2027 at 10:30 AM (CDT)
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Running a great event isn't just about logistics and attendee experience, it's also a financial operation with its own rhythm. This 45-minute session is built for people new to the exhibitions and events industry who don't sit in a finance role but still need to build, manage, or contribute to an event budget. We'll break down how event finances actually work: why costs hit hard and early, why revenue trickles in from multiple directions (booth sales, sponsorships, registration), and why the gap between spending and earning creates a cash flow curve unlike most other businesses. You'll leave with a practical, jargon-free framework for reading a P&L, spotting the difference between fixed and variable venue costs, and understanding why tracking profitability event-by-event, not just annually, it is one of the most important habits in this industry.
Learning Objectives
By the end of this webinar, participants will be able to:1. Build and navigate a basic event budget and P&L
2. Distinguish fixed vs. variable venue and event expenses
3. Understand the unique cash flow pattern of eventsBob McLean, CPA, CAE, CEM
Consultant
Axiom Plus, LLC.
Robert (Bob) McLean has been a consultant with Axiom Plus, LLC since 2022 and was previously the Promotional Product Association International’s Executive Vice President. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and oversaw PPAI’s tradeshow and membership departments until 2022.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Non-member - $79
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- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes Credits Includes a Live Web Event on 04/14/2027 at 10:30 AM (CDT)
Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.
Booth award programs aren't just trophies for the wall, they're powerful marketing, motivation, and measurement tools for event and exhibitions teams. In this 45-minute webinar, we'll explore how event organizers design and run booth award programs that boost exhibitor engagement, elevate the show floor experience, and generate lasting buzz. Whether you're planning your first competition or looking to refresh an existing one, you'll walk away with practical frameworks for judging criteria, category design, and promotion strategies that make your program credible, fair, and genuinely exciting for participants.
Learning Objectives:
- Identify the key components of a well-structured booth award program, including judging criteria, award categories, and evaluation timelines.
- Design fair and transparent judging processes that balance creativity, brand messaging, and attendee engagement.
- Develop a promotion and recognition strategy that maximizes exhibitor participation and post-event visibility for winners.
Emily Olson
Editor
EXHIBITOR
Emily Olson is editor of EXHIBITOR magazine and a longtime journalist with more than 20 years of experience covering business, arts, culture, and live events. She leads editorial strategy, industry research projects, and international awards programs, and regularly speaks at industry events around the world. Emily is particularly interested in how storytelling, design, and shared experiences shape the way people connect.
Mark Anderson
Marketing Manager
EXHIBITOR Group
Mark Anderson has served in multiple marketing roles over the past 20 years for EXHIBITOR Magazine and the organization’s professional development events, including EXHIBITORLIVE, the conference for trade show and corporate event marketers. Mark primarily manages EXHIBITOR’s email marketing and PR programs, and he also serves as news editor for ExhibitorOnline.com and helps to manage three of EXHIBITOR’s awards programs.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Freeman Member - Free!
- Member - Free!
- Non-member - $79
- IAEE Member Supplier - Free!
- IAEE Member Organizer - Free!
- Freeman Member Supplier - Free!
- Non-member Supplier - $79
- Non-member Organizer - $79
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Includes Credits Includes a Live Web Event on 03/10/2027 at 10:30 AM (CST)
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Exhibitors and sponsors are asking for measurable engagement and pipeline impact, while attendees are demanding smarter, more relevant experiences on and off the show floor. Too often, sponsorship programs are still built around logos, lanyards, and generic lounges. This highly interactive session is designed for exhibition and event organizers who want to reimagine sponsorships as experience design without blowing up their floor plan. From theater-style seating, participants will audit how sponsors currently show up at their events, pressure-test what’s working (and what’s falling flat), and then co-create new sponsor-supported touchpoints that actually serve their key buyer and attendee segments. Using a simple “sponsor experience canvas,” small clusters will design content, on-floor, and digital moments that solve real attendee problems while giving sponsors better stories, better data, and better ROI. We’ll close with a rapid-fire share-out so everyone leaves with a prioritized list of sponsorship experiences they can take back to their next budget cycle or prospect meeting. You’ll walk away with practical concepts, language you can use with your sales teams and boards.
Learning Objectives:
1: Use a “sponsor experience canvas” to align audience segments, exhibitor/sponsor categories, and delivery formats (content, on-floor, and digital).
2: Generate at least three new sponsor-supported experiences that integrate into the expo environment and can be sold in the next 12–18 months.
3: Build a prioritized sponsorship idea list tailored to their own event that can inform prospectus updates and sales conversations.Sean Soth
CEO
Hi-Fidelity Group, Inc, and Founder of Professionals for Association Revenue (PAR)
Sean Soth is the Founder of Professionals for Association Revenue (PAR), a community of association leaders focused on advancing business development and non-dues revenue strategies. Through flagship initiatives such as the RevUP Summit, Association Business Week, and a growing library of member resources, PAR equips organizations with the tools and insights needed to innovate and sustain revenue growth across the industry. A frequent conference speaker, Sean shares practical perspectives on audience development, strategic partnerships, and modern sales leadership.
Sean also serves as CEO of Hi-Fidelity Group, Inc., a leading sales and marketing firm specializing in non-dues revenue generation for associations and organizations. Under his leadership, the firm delivers high-impact strategies that drive tens of millions of dollars in annual revenue, supporting clients that range from global brands to emerging start-ups. Based near Baltimore, Maryland, Sean enjoys life with his family, their Goldador, Ginny, and a good playlist to end the day.
Dan Cole, CEM-Fellow
Senior Director, Partner Relations
eMerge Americas
Dan Cole serves as Senior Director, Partner Relations for eMerge America, headquartered in Coral Gables, Florida.
Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, and Head of Sales at AVIXA's InfoComm show, Dan' Cole's previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.
With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team succe Dan's career began in sales at Lanier Worldwide, leading to notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive, esteemed designation IAEE CEM Fellow, a PAR (Professionals for Association) G.O.A.T and the International Business Awards Most Outstanding Sales Executive. Dan's dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.
This session is eligible for 0.75 clock hours towards CEM Recertification.
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- Member - Free!
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Includes Credits Includes a Live In-Person Event on 02/19/2027 at 10:30 AM (CST)
This course is scheduled to take place at Denver Convention Center on 2/19/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.
This course is scheduled to take place at the Denver Convention Center on 2/19/27 from 8:30am – 3:00pm PT. It is part of CEM Week.
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm PT.
You are required to read the workbook before class. It is located under the “Workbook” tab.
COURSE DESCRIPTION:
Marketing is not an exact science. It involves a variety of strategies and tactics that evolve continuously, requiring marketers and exhibition/event organizers to adapt to shifting social, cultural, and economic conditions. A strong marketing plan combines time-tested practices with fresh ideas, innovations, and unique perspectives, all of which contribute to the success of an exhibition. The primary goal of an exhibition is to create an environment where buyers and sellers can meet face-to-face. Today's technology allows organizers to extend the impact of an exhibition by using digital tools to enhance the overall experience before, during, and after the event.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Define marketing and explain the difference between the marketing and sales functions
- Identify and explain the elements of a marketing plan
- Describe market segmentation, define target markets, and explain how to reach global audiences
- Discuss the 7Ps and explain how the marketing mix is applied to reach target markets
- Review event evaluation processes and discuss the importance of establishing KPIs to measure goal attainment
- Discuss three types of sponsorships to help promote an event
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- Freeman Member - $263.20
- Member - $329
- Non-member - $470
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Includes Credits Includes a Live Web Event on 02/18/2027 at 1:00 PM (CST)
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers! Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers. This session is eligible for 1 clock hour towards their CEM recertification.
Join us for the Independent Organizer Insights Hour in which participants will be the subject matter experts! This is your time to turn on your video cameras and microphones, write on the virtual whiteboard, share best practices and brainstorm solutions to ongoing industry challenges specific to independent organizers. Whether you’re looking to refine your strategies or simply curious about new ideas, this session promises to be both interactive and practical. This session won’t be recorded nor available on-demand. All participants must attend virtually during the live session. You won’t want to miss out on the key insights or to share with your peers!
Registration is capped at 60 participants so make sure to sign up early to reserve your spot! This session is specifically designed for Independent Organizers. This session is eligible for 1 clock hour towards their CEM recertification.
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci
Director of Learning Experiences
IAEE
Jody M. Shaw, CMP, CEM, PMP, MS, Prosci, is the Director of Learning Experiences for the International Association of Exhibitions and Events (IAEE). She joined IAEE in June 2025 and she is responsible for educational logistics for webinars and annual conferences. She oversees the IAEE Learning Management System (LMS) and assists with the IAEE Education Committee, Expo! Expo! and the IAEE Leadership Institute, and leads the IAEE's Independent Organizer and IAEE's Emerging Leaders programming. Throughout Jody's career education, events, innovation, and creating a positive impact for non-profits have always been her focus. Jody's experience in events for the last two decades has ranged from overseeing innovative and nimble small events with 60 attendees to large in-person events with up to 25k attendees. Her project management experience has included re-designing Learning Management Systems, creating automated workflows, and large-scale multi-year and multi-Million-Dollar capital improvement projects.
This session is eligible for 1 clock hours towards CEM Recertification.
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- Member - Free!
- Non-member - $49
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Includes Credits Includes a Live In-Person Event on 02/18/2027 at 10:30 AM (CST)
This course is scheduled to take place at the Denver Convention Center on 2/18/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
This course is scheduled to take place at the Denver Convention Center on 2/18/27 from 8:30am – 3:00pm PT. It is part of CEM Week.
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm PT.
You are required to read the workbook before class. It is located under the “Workbook” tab.
COURSE DESCRIPTION:
A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Define elements of a successful floor plan
- Analyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs
- Identify factors that impact traffic flow on a floor plan to accommodate all populations of attendees
- Identify the most common booths/stands used in a typical floor plan
- Gain an understanding of safety protocols and procedures as they relate to floor plan development
- Create a floor plan that incorporates the unique features of a venue or facility
- Understand and evaluate technology options and tools to maximize, traffic flow, sales, and sponsorships
- Identify various space assignment systems and how they affect the design of a floor plan
- Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
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- Freeman Member - $263.20
- Member - $329
- Non-member - $470
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Includes Credits Includes a Live In-Person Event on 02/17/2027 at 10:30 AM (CST)
This course is scheduled to take place at the Denver Convention Center on 2/17/27 from 8:30am - 3:00pm PT. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
This course is scheduled to take place at the Denver Convention Center on 2/17/27 from 8:30am - 3:00pm PT. It is part of CEM Week.
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm PT.
You are required to read the workbook before class. It is located under the “Workbook” tab.
COURSE DESCRIPTION:
Risk management is a continuing process that identifies, analyzes, evaluates, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur, having a crisis management team in place to manage it.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
PART ONE: Security
- List security components of site selection
- Identify the security needs of exhibitions and events
- Identify essential elements of a request for proposal for a security vendor
- Evaluate security requests for proposal responses to hire a competent security contractor
PART TWO: Risk Management
- Explain the principles of risk management as related to insurance coverage
- List types of events and exhibition insurance
- Explain the concept of event cancellation insurance
- Generalize the importance of requiring certificates of insurance from exhibitors
- Explore the concept of protecting against losses
PART THREE: Crisis Management
- Define a crisis and understand how to prepare for a variety of crises
- Develop the basics of a crisis management plan
- Identify various types of threats
- Identify evaluation procedures for a crisis management plan
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- Freeman Member - $263.20
- Member - $329
- Non-member - $470
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Includes Credits Includes a Live In-Person Event on 02/16/2027 at 10:30 AM (CST)
This course is scheduled to take place at the Denver Convention Center on 2/16/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.
This course is scheduled to take place at the Denver Convention Center on 2/16/27 from 8:30am - 3:00pm PT. It is part of CEM Week.
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm PT.
You are required to read the workbook before class. It is located under the “Workbook” tab.
COURSE DESCRIPTION AND LEARNING OBJECTIVES:
While planning and managing exhibitions and meetings share some common aspects, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats.
After completing this course, the participant should be able to:
- Identify different types of events and meetings
- Compare education and programming formats
- Explain adult learning theory
- Select appropriate speakers for a program
- List common event space set-ups based on meeting type and size
- Describe basic requirements for conference related housing, travel and transportation
- Prepare Event Specification Guides and Function Set-up Orders
- Organize ADA- compliant and accessible meetings (U.S. only)
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- Freeman Member - $263.20
- Member - $329
- Non-member - $470
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Includes Credits Includes a Live In-Person Event on 02/15/2027 at 10:30 AM (CST)
This course is scheduled to take place at the Denver Convention Center on 2/15/27 from 8:30am – 3:00pm PT. It is part of CEM Week. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. *CEMs who are recertifying and those taking the course as not part of the CEM program will be finished at 3:00pm PT. COURSE DESCRIPTION: Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
This course is scheduled to take place at the Denver Convention Center on 2/15/27 from 8:30am – 3:00pm PT. It is part of CEM Week.
There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 3:00pm PT.
You are required to read the workbook before class. It is located under the “Workbook” tab.
COURSE DESCRIPTION:
Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
LEARNING OBJECTIVES:
After completing this course, the participant should be able to:
- Identify teams for event and project timelines for key stakeholders
- Establish show rules and regulations and their enforcement on-site
- Develop a plan to manage the on-site exhibition operations
- Explain the components of on-site communications
- Identify the exhibition cycle phases
- Review the roles of the on-site exhibition team, including staff and vendors
- Evaluate the overall on-site operations
- Conduct a post-event analysis
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Register
- Freeman Member - $263.20
- Member - $329
- Non-member - $470
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