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Includes a Live Web Event on 07/23/2025 at 11:30 AM (CDT)
Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel.
Join us for this informative session, A Blueprint to Leadership in this Next Era, where we will delve into the evolving landscape of leadership and equip you with the tools to excel. Our goal is to redefine leadership for the future, adopting a forward-thinking approach that empowers individuals to thrive in the face of change. By emphasizing adaptability, innovation, and authentic influence, participants will walk away with a solid understanding of how to navigate the complexities of modern leadership and further excel.
• Gain insights into leveraging authenticity, adaptability, and presence to lead effectively in a rapidly changing environment.
• Develop skills to cultivate authentic influence and build strong, lasting relationships with colleagues and stakeholders.
• Acquire tools for embracing adaptability and resilience to overcome challenges and lead with agility.
• Cultivate strategies for harnessing innovative thinking and driving meaningful change within your organization to drive success.By the end of this session, you’ll be equipped with a comprehensive 'blueprint' for leadership, enabling you to inspire and motivate others, drive innovation, and lead with authenticity and impact.
This webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification.
Sherron Washington, M.A.
Founder and CEO
The P3 Solution
Sherron Washington, M.A. is the founder and CEO of The P3 Solution a full-service marketing and communication (marcomm). She has built her firm around the principle of “marketing simple,” which instruct clients to embrace simplified methods to promoting their business. She has imparted her marketing wisdom and expertise for nearly 20 years and has been deemed by many as “The Marketing Whisperer” due to her uncanny ability to assist clients in developing innovative, results driven, yet simple solutions for their business. Sherron has written two books Market Simple: The Blueprint to a One-Page Marketing Plan, and The Oops Moment which teaches businesses how to develop quick and effective marketing tactics.
As a speaker, trainer and professor, Sherron has an energetic style that captivates and educates simultaneously, sharing expert marketing insight in fun interactive sessions that engage the participants and enhance the learning experience. Sherron has presented at several conferences around the world including Inbound, Expo! Expo! and the International Baking Industry Expo. Sherron currently teaches Marketing and Communication courses at Trinity Washington University and for Goldman Sachs National 10,000 Small Business program.
Sherron’s overall goal is to educate businesses on how to develop and execute better marcomm strategies that will help communicate and promote their brand effectively.
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Includes a Live Web Event on 06/18/2025 at 10:30 AM (CDT)
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications
Join Michelle Metter, Partner and Kristin Martinez, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee, exhibitor, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking.
- Gain an understanding of how custom chat bots can be leveraged to enhance communication with attendees, exhibitors, and vendors.
- Experience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.
- Assess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.
Content Provided by IAEE Consumer Events Council
Kristin Martinez, CMP, CEM
Event Director
Fast Forward Event Productions
Kristin brings 17+ years of event management experience to the Fast Forward team with a background in a variety of events across multiple industry sectors. She spent her downtime during COVID earning her CMP and recently earned her CEM. As an Event Director, Kristin takes on the operational aspects of creating the events and experiences along with cross-departmental coordination with sales and marketing efforts to ensure the delivery of the promises and integrity of their brands. She curates content for her portfolio of consumer and trade hows; orchestrating every detail from building customized sponsor packages to ideation for engaging sponsor activations to boots on the ground and everything in between! If the devil is in the details, Kristin will find him and straighten him out. Highlights of her current portfolio include the award-winning San Diego Food & Wine Festival, SommCon Conference & Beverage Expo, Tasting & Tap Room Expo, Craft Beverage Expo, Women in Craft Symposium, and other events in the adult beverage and hospitality sector.
Michelle Metter
Partner
Fast Forward Event Productions
With close to three decades in the B2B and B2C event’s industry, Michelle has driven strategies and teams through the launch and growth of trade shows, conferences, symposiums, consumer shows and festivals both domestically and abroad. Her career spans a range of industry sectors from outdoor to alcohol beverage, large top 200 association trade shows to small, independently owned launches. Her company, Fast Forward Events, launched in 2004 and through it she has led her team through the expansion of award-winning shows such as the San Diego Bay Wine & Food Festival, SommCon, and acquisition of the Craft Beverage Experience, Craft Beverage Expo, and Women in Craft.
Michelle is a sought-after speaker at industry conferences and a recognized thought leader in the live event sector. Her influence transcends organizational boundaries, as she currently serves on the board of the Society of Independent Show Organizers (SISO), where she chairs the B2C Special Interest Group, and holds an Ex-Officio board member position with the International Association of Exhibitions and Events (IAEE) while chairing the Public Events Council. She is a current board member for the San Diego Events Coalition (SDEC) and the San Diego Tourism Authority as well as serving on the Board of Governors for Home of Guiding Hands.
Michelle lives in San Diego, soaking up the Southern California sunshine, sushi and tacos with her husband and two daughters, Harper and Elliot, and dog, Bowie.
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- Non-member - $49
- Member - Free!
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Includes a Live Web Event on 06/11/2025 at 10:30 AM (CDT)
Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities.
Join our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities. Hear how collaboration and synergy between these two essential functions can drive business success and enhance market impact. Discover the strategic approaches to foster alignment, optimize resources, and amplify your organization's bottom line.
Learner Objectives:
- Understand the significance of aligning sales and marketing goals for maximizing revenue and sponsorship opportunities by leveraging the collective strengths of both teams.
- Explore effective strategies to foster collaboration, communication, and integration between sales and marketing functions to create a unified approach towards achieving shared objectives.
- Learn how to optimize resources, streamline processes, and implement cohesive strategies that enhance customer engagement, drive conversions, and boost overall business performance.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Kierra Tobiere, MA
Senior Revenue & Content Marketing Manager
American Chemical Society
Raised in Misawa, Japan, Kierra Tobiere currently resides in Washington, D.C. where she works full-time in digital marketing and has over eight years of experience in the marketing, creative and blogging industries.
Kierra received her Bachelor’s degree in Journalism from Howard University; during that time, she gained experience in brand content management as a fashion blogger and content specialist for a New York-based lifestyle brand. Where she served as both the managing and fashion editor of their digital platform, overseeing over 20 employees and all their blog content.
After undergrad, Kierra worked for a small impact marketing consulting firm specializing in amplifying institutions and companies looking for brand and messaging restructuring.
Kierra currently works full-time for the American Chemical Society, managing digital and print revenue marketing for Chemical Engineering & News, ACS Sales & Marketing, and exhibit marketing for ACS Meetings & Exposition.
As a Senior Revenue & Content Marketing Manager, Kierra is often tasked with planning and executing marketing campaigns to drive revenue growth and lead generation for new and existing marketing and sales channels that accelerate pipeline generation. She also looks to drive marketing initiatives to scale inbound and outbound sales efforts.
Kierra closely partners with the sales, customer success and data teams on defining best-in-class strategies and programs to engage prospects and customers and to enable expansion across products and services. As she is a key contributor to rapidly growing reach, engagement, pipeline, revenue and retention-- with a primary goal of increasing revenue across her sales product portfolio.
Kierra also recently graduated Summa cum laude with her Masters of Art in Communications from the University of Florida.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 05/22/2025 at 12:00 PM (CDT)
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
ALERT! - Before you register for this individual webinar, be sure to check out the listing for the IAEE Specialty Webinar Series for this Sponsorship Marketing Masterclass - You have the option to register for the FULL 3-Part Series at a discounted rate at Register for Full Discounted Series Here for all 3 (Members $99 | Non-Members $149) or if you only have interest in attending Part 3 - you can register for it under this current listing (Members $49 | Non-Members $69) .
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Discover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships.
After participating in this session, you will be able to:
- Establish meaningful goals and create actionable implementation plans
- Cultivate the mindset and daily habits that drive exceptional performance
- Master proven strategies for building a successful, sustainable career in sponsorship
This course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!
This webinar is eligible for 1 clock hour.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
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- Non-member - $69
- Member - $49
- Freeman Member - $49
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Includes a Live Web Event on 05/21/2025 at 10:30 AM (CDT)
In this session, experienced exhibition organizers share their go-to strategies for capturing attention pre-show, sparking meaningful engagement onsite, and sustaining relationships post-event.
Engagement doesn’t just happen - it’s built through strategic marketing, curated experiences, and clear value at every touchpoint. In this session, experienced exhibition organizers share their go-to strategies for capturing attention pre-show, sparking meaningful engagement onsite, and sustaining relationships post-event.
Whether you're looking to boost attendance, enhance sponsor visibility, or amplify brand reach, this panel will give you actionable tactics that align with today’s fast-paced event environment, including:
- Audience acquisition strategies that cut through the noise
- Creative ways to activate sponsors and drive booth traffic
- Tips for building momentum pre-event and maintaining engagement post-show
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Ross Sawai
Head of US Sales
EventsAir
Ross is the current Head of US Sales for EventAir, an all-in-one event management software and services company. With over 20+ years in the industry, he has a wealth of executive leadership experience focusing on sales, marketing, and operations, which brings positive and strategic thinking to every conversation he has.
His diverse background includes globally recognized firms such as Momentive (formerly Community Brands), MCI, Searchwide, and GenieConnect by Lanyon (now Cvent). Originally from Hawaii, Ross resides in Texas where he leads the US presence and growth plans for the company.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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Includes a Live Web Event on 05/15/2025 at 12:00 PM (CDT)
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
ALERT! - Before you register for this individual webinar, be sure to check out the listing for the IAEE Specialty Webinar Series for this Sponsorship Marketing Masterclass - You have the option to register for the FULL 3-Part Series at a discounted rate at Register for Full Discounted Series Here for all 3 (Members $99 | Non-Members $149) or if you only have interest in attending Part 2 - you can register for it under this current listing (Members $49 | Non-Members $69) .
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Navigate a systematic approach to securing valuable partnerships with greater efficiency and impact. This session breaks down a proven 9-step sales process that streamlines acquisition while uncovering what truly motivates sponsors' decision-making. Participants will learn how to craft compelling value propositions and elevate their presentation skills to transform standard pitches into powerful opportunities that resonate with decision-makers.
After participating in this session, you will be able to:
- Implement a proven 9-step sales process designed for effective acquisition
- Identify and leverage the key value drivers that influence sponsor decision-making
- Deliver compelling presentations by elevating your communication skills
This course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!
This webinar is eligible for 1 clock hour.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
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- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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Includes a Live Web Event on 05/14/2025 at 10:30 AM (CDT)
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period.
Join this session to hear Adam Sacks discuss key findings from the recently published, annual CEIR Index report. Key insights will include reporting on the outcome for 2024, forecast outlook through 2027 as well as identifying sectors apt to grow or contract during the forecast period. Adam will focus discussion on the macro economy and risks that today are changing on a daily basis! Don’t miss what he has to say to keep yourself in the know to support effective business decision-making.
Nancy Drapeau will also share a sampling of key performance metrics from the Organizer Benchmarking Study. Metrics that complement Index results, providing insights by event size.
CEIR is delighted to share with webinar attendees the new roll out of the Index, that is now available in an interactive, dashboard format. If you like Tableau, you’ll love this new format. Elizabeth Shanaman will provide a brief demonstration of this dashboard, showcasing how users can dynamically evaluate event results and customize reporting content to their specific interests.
Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR). Also joined by Elizabeth Shanaman, Sr. Manager of Innovation & Customer Value, Symphony, Tourism Economics
IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Brought to You by:
Nancy Drapeau, IPC
Vice President of Research
Center for Exhibition Research
Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.
Adam Sacks
President
Tourism Economics, an Oxford Economics Company
Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector.
For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.
Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors.
Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.
He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.
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- Non-member - $49
- Member - Free!
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Includes a Live Web Event on 05/08/2025 at 12:00 PM (CDT)
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
ALERT! - Before you register for this individual webinar, be sure to check out the listing for the IAEE Specialty Webinar Series for this Sponsorship Marketing Masterclass - You have the option to register for the FULL 3-Part Series at a discounted rate at Register for Full Discounted Series Here for all 3 (Members $99 | Non-Members $149) or if you only have interest in attending Part 1 - you can register for it under this current listing (Members $49 | Non-Members $69) .
This dynamic three-part webinar series led by the esteemed Founder and CEO, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities.
Explore the evolving world of sponsorships and what it means for today's professionals. This session reveals the latest industry trends, innovative approaches, and changing expectations that are reshaping how organizations secure and leverage sponsorships. Participants will gain practical insights on positioning sponsorship as a powerful growth strategy and discover forward-thinking approaches to stay ahead of the curve in this competitive marketplace.
After participating in this session, you will be able to:
- Identify current industry trends and market dynamics shaping sponsorship opportunities
- Understand how to position sponsorship as a strategic growth driver for organizations
- Develop forward-thinking strategies to stay at the cutting-edge of innovation
This course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).
To register for individual courses only, go to the specific webinar listing. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings!
This webinar is eligible for 1 clock hour.
Paula Beadle
CEO & Founder
Sponsorship Marketing Association
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
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- Non-member - $69
- Member - $49
- Freeman Member - $49
- More Information
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This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Are you a marketing professional seeking to unlock the power of sponsorship opportunities to drive your brand's visibility and growth? Do you want to maximize your marketing efforts by harnessing the potential of strategic partnerships with sponsors? Look no further - our upcoming Sponsorship Marketing Masterclass Series is tailor-made for individuals and organizations eager to master the art of sponsorship marketing. This three-part webinar series is designed to equip you with the knowledge, tools, and strategies needed to excel in leveraging sponsorships for your marketing initiatives and propel your career or business to new heights.
Presented by Founder and CEO, Paula Beadle of the Sponsorship Marketing Association it is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. Attendees will explore emerging industry trends and strategies, master a proven sales process and enhanced presentation techniques, and discover frameworks for building a thriving career in sponsorship.
Through real-life case studies and valuable insights, participants will gain the expertise needed to enhance their sponsorship initiatives and cultivate successful partnerships. Whether you're a seasoned marketing professional or a curious learner, this transformative masterclass will equip you with the tools for greater success.
Embark on this educational journey with us and unlock the full potential of sponsorship marketing for your organization.
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 1 – NAVIGATING THE CURRENT SPONSORSHIP LANDSCAPE
8 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 2 – MASTERING THE ART OF SPONSORSHIP SALES
15 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)
IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER
22 May (12:00 PM – 1:00 PM CT | 10:00 AM – 11:00 AM PT | 1:00 PM – 2:00 PM ET)
This is a 3-part series of webinars relevant to industry professionals who want to develop their marketing and sponsorship knowledge for greater success.
Get the best bang for your buck! Sign up and purchase the full series of 3 at a discounted rate (Members $99 | Non-Members $149). Are you only interested in attending one topic? No problem, each course is offered as an individual webinar at the regular price (Members $49 | Non-Members $69).
To register for individual courses only, go to the specific webinar listing and title. To register for the full series of webinars, you will go to the Webinar Series listing. Can’t make the date? You can still register and get access to the recordings for as long as you want!
Each webinar is eligible for 1 clock hour and the series is eligible for 3 clock hours.
Paula Beadle, Founder & CEO, Sponsorship Marketing Asssocation
Paula Beadle is a recognized thought leader in partnership marketing and a pioneering force in the sponsorship industry. With over 25+ years’ experience in sports, entertainment, media and life-style events, she is recognized as a transformative leader known for driving revenue growth and building high-performing cultures. She is well-regarded for her business tenacity and ability to inspire, motivate and create meaningful change. She is a mentor with a style that energizes and empowers individuals and organizations to thrive.
As the Founder & CEO of the Sponsorship Marketing Association, Paula is a visionary advocate for the industry. She established SMA to strengthen and unify the industry while championing its continued evolution. Paula is on a mission to help marketers master the art and science of sponsorship.
In addition to her leadership roles, Paula serves as a Mentor for Women in Sports & Entertainment (WISE), is a board member of the Washington Festivals and Events Association, and a commissioner for the Seattle Sports Commission. She has also contributed her expertise as a board member for the Red Cross of King County and the Bainbridge Island Arts Museum.
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- Non-member - $149
- Member - $99
- Freeman Member - $99
- More Information
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Recorded On: 04/16/2025
The technological revolution is underway, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session, “Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.”
The technological revolution is underway, with Artificial Intelligence making significant strides globally. Unlock secrets to boosting your EXPO’s financial success with our session, “Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs.” Discover innovative ideas to enhance sponsorship revenue, practical methods to cut costs without sacrificing quality, and gain access to a powerful cheat sheet packed with actionable tips you can implement immediately and over the long term. Elevate your event’s profitability and efficiency—don’t miss this opportunity to take your EXPO and sponsorship program to new heights and increase financial performance!
After participating in this session, you will be able to:
- Identify key strategies to enhance sponsorship revenue and boost the overall financial performance of an EXPO.
- Implement effective cost-reduction techniques that maintain or improve the quality of the show experience.
- Gain applicable tools to use for immediate and long-term improvement such as a practical cheat sheet of actionable tips and a cost/opportunity template to help audit sponsorship programs.
IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
Rich Vallaster, CEM, DES
Senior Director of Industry Relations and Community Engagement
Personify A2Z Events
Rich Vallaster is the Senior Director of Industry Relations and Community Engagement & the Trade Show Wonk at A2Z Events. Rich has worked on some of the biggest and most well-known trade shows and conferences. He is the Chair of the CEIR Research Council, CEM commission and actively teaches in the CEM program. Rich's expertise has been recognized in leading publications, including the NYTimes, Associations Now, Trade Show Exec, Skift Meetings, Meetings Today, Convene, and TSNN. He is a regular speaker at events such as ASAE and Expo! Expo!, PCMA, and others, engaging with associations and event organizers.
Michelle Mobley
Manager, Exhibits and Sponsorship
American Society of Landscape Architects
Michelle is a seasoned professional with more than 25 years of experience in the business event industry, specializing in conference marketing, experiential design, sponsorship and exhibit revenue growth, and sponsorship activation. Michelle has successfully guided numerous organizations in optimizing their event budgets while maximizing revenue streams. Her strategic insights and practical approaches have earned her a reputation as a valuable resource for clients seeking to increase revenue, partnerships, conference attendance, and industry presence.
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- Non-member - $49
- Member - Free!
- Freeman Member - Free!
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