Pulling from his personal experience founding R_C_Squared, an experiential marketing podcast, as well as his time in business development, Bob Chain details his journey to developing a personal brand from the ground up in a six-month period. This session will explore learnings including how to avoid being late to the game, being efficient in your development, strategies to expand your circle of influence and ways to expedite growth. After participating in this session, you will be able to: • Understand the importance of developing a personal brand and creating your story; • Identify your strategic advantage; • Fail, assess, grow, fail, assess grow (Repeat infinite times) and be able to handle it! There is no Q&A provided with this recording.

Confused how events really make money? If you want to advance in your career, you need to learn how to decipher your event’s financial statements. This session will provide a strategic overview of the expo financials to help guide your decision-making process. You will learn how to easily read your expo’s budgets and discover how to compare it to the actual revenue and expenses. After participating in this session, you will be able to: • Learn the difference between budget and actuals; • Identify the main revenue drivers from an expo; • List the main expenses from an expo. There is no Q&A provided with this recording.

With the pandemic taking live events out of play for the foreseeable future, virtual events and virtual exhibitor revenue may be your “financial lifeline” to your organization and event’s survival. Unfortunately, the exhibitor community at large is NOT embracing virtual exhibiting. The average B2B trade show is only converting 20% to 40% of their live exhibitors to enter the virtual exhibiting arena, with a few outliers. This means that 60% to 80% of exhibitors are not convinced! If your organization in your event hopes to survive the pandemic this extremely low conversion number is not acceptable! In September, Jefferson Davis produced the Take Our Industry Back™ Exhibition Space/Virtual and Sponsorship Sales Training Summit. He gathered eleven exposition industry sales executive and sales trainers and tackled the new sales challenges facing our industry with a big emphasis on selling virtual exhibits and sponsorships. In this all-new, timely and critically important session, Jefferson will share the top reasons why exhibitors are not currently sold on virtual exhibits. He will also help you develop you personal relationship skills by sharing specific ideas and strategies to help you improve your virtual exhibitor sales communications to convince more exhibitors to participate in your next virtual expo. After you participating in this session, you will be able to: • Share the 5 powerful reasons with your exhibitors on why they should reconsider virtual exhibiting; • Gain 7 eye-opening advantages and benefits of a virtual exhibit you can use to increase exhibitor confidence and convert more virtual exhibitors; • Create key questions your exhibitor prospectus and sales team must ask and answer to measure the impact of your exhibitor educational programs. There is no Q&A provided with this recording.

Do you live with mental health issues, such as anxiety or depression? Do you know others that suffer and want to help them? Do you want to help your organization create a safe “mental health” workplace and culture, to support your current and future employees? If you answered yes to any of those questions, then this session is for you. This session is a raw, unfiltered look into what life is like trying to balance mental health issues, while navigating a successful career in the exhibitions and events industry. After participating in this session, you will be able to: • Utilize shared tips for yourself when handling mental health issues and feelings of anxiety and depression and more; • Utilize key tips to help others with their struggles; • Assist your organization in creating a work environment and culture that is accepting of those with mental health issues. There is no Q&A provided with this recording.

In a world gone virtual… what makes a successful event? It’s actually the same as your F2F event: valuable content and engagement. After participating in this session, you will be able to: • Create and deliver content in exciting, unexpected ways for a virtual audience; • Offer turnkey sponsorship opportunities that have data driven ROI; • Select the best solutions to pull everything together for fully virtual or hybrid events, from platforms to software and more. There is no Q&A provided with this recording.

Permission: Granted & How To Get Rid of Your BS Whether implicit or conscious, bias is the number one threat to humanity and any company’s success. If your company’s goal is to create cohesiveness within your organization, increase revenue, be innovative and/or elevate your reputation-the bias in your workforce and community is a roadblock. You know the problem. Permission: Granted is your answer. Join Risha Grant, keynote speaker and author, for this raw and honest presentation on bias and how creating cohesiveness in your work space, in your life and in our world can help us to build authentic relationships in everyday situations.

Titles don't define a leader, actions do. You have the ability through your action and your attitude to lead right from where you are, regardless of your title, role or position. In this interactive session, Kim will outline strategies to effectively communicate and lead from where you are to create more impact and influence. You will learn how to slay your inner bully, own your awesomeness, build confidence and clarity in your communications and become an empowered leader who has the courage to have difficult or uncomfortable conversations. After participating in this session, you will be able to: • Learn the importance of the 3 C’s: Communicating, Connecting and Collaborating with Others; • Develop strategies on how to communicate with confidence to create more impact and influence even in difficult situations and conversations; • Learn effective strategies to slay your inner bully, stand in your power and find your voice in any situation; • Develop the grit needed to deal with difficult people, tough conversations and hard issues. There is no Q&A provided with this recording.

Are you a YP who manages individuals who are younger and/or older than you? Managing is challenging, let alone managing various generations. in this session, you will hear from an industry YP experienced manager who has successfully managed up to 15 individuals of various generations, who has helped to sell an organization, and has started their very own business, and again, all while managing as a YP. After participating in this session, you will be able to: • Understand that “You Are Not Right, You Are Not Wrong”; • Recognize that “It's Not About You”, it’s about the people you manage; • Recognize the difference between Managing vs Leading. There is no Q&A provided with this recording.

People reach a conclusion about you within the first 1/10th of a second upon encountering you. They judge just as quickly when looking at an email or hearing you on the phone. In this session, Kate will cover tried and true tips to make a fabulous first impression. Attendees will learn actionable takeaways for themselves and their teams, which can be implemented immediately. Show up and impress from the very start with tips and takeaways to create your success! After participating in this session, you will be able to: • Properly present yourself in any setting; • Understand the unspoken rules of etiquette in business; • Gain the ability and skills to winning people over with a stellar first impression. There is no Q&A provided with this recording.

There is much talk on diversity, equity and inclusion. Where does one start? How do you determine next steps? And, how do you know if you are making an impact? Hear from industry experts on the use of effective communication to begin the discussions, build awareness for staff within your organization, and create useful DE & I initiatives that are positioned for growth. After participating in this session, you will be able to: • Understand the importance of DE & I in the exhibitions and events industry; • Obtain options to address, take action and to support DE & I, BLM (Black Lives Matter) and other important diversity initiatives; • Hear thought leadership from our panelists via storytelling and sharing of real-world experiences. There is no Q&A provided with this recording.