Building a Strong Exhibitor Relationship: How to Get More Virtual Exhibitors

With the pandemic taking live events out of play for the foreseeable future, virtual events and virtual exhibitor revenue may be your “financial lifeline” to your organization and event’s survival. Unfortunately, the exhibitor community at large is NOT embracing virtual exhibiting. The average B2B trade show is only converting 20% to 40% of their live exhibitors to enter the virtual exhibiting arena, with a few outliers. This means that 60% to 80% of exhibitors are not convinced! If your organization in your event hopes to survive the pandemic this extremely low conversion number is not acceptable! In September, Jefferson Davis produced the Take Our Industry Back™ Exhibition Space/Virtual and Sponsorship Sales Training Summit. He gathered eleven exposition industry sales executive and sales trainers and tackled the new sales challenges facing our industry with a big emphasis on selling virtual exhibits and sponsorships. In this all-new, timely and critically important session, Jefferson will share the top reasons why exhibitors are not currently sold on virtual exhibits. He will also help you develop you personal relationship skills by sharing specific ideas and strategies to help you improve your virtual exhibitor sales communications to convince more exhibitors to participate in your next virtual expo.

After you viewing this session, you will be able to:

•    Share the 5 powerful reasons with your exhibitors on why they should reconsider virtual exhibiting;
•    Gain 7 eye-opening advantages and benefits of a virtual exhibit you can use to increase exhibitor confidence and convert more virtual exhibitors;
•    Create key questions your exhibitor prospectus and sales team must ask and answer to measure the impact of your exhibitor educational programs.

Speakers for this session include Jefferson Davis.

There is no Q&A provided with this recording.