Consumer Show Management Online - 7 June - 5 July 2022

  • Registration Closed

Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

After completing this course, the participant should be able to:

  • Recognize the role of consumer shows within the greater exhibition industry
  • Describe how consumer shows differ from other shows
  • Explain the difference between horizontal and vertical exhibitions
  • Indicate key elements required for planning public events
  • Indicate key elements required for managing public events
  • Describe differences between marketing and sales
  • Describe the elements of a marketing plan
  • Consumer Show Management Exam - CSM Online - June 2022

  • Section Four

    Welcome to Section Four - you are almost finished with the course!

    Read the following sections from your course workbook: 


    • Box Office/Registration
    • Determining Ticket Price (Advance/On Site)
    • Managing Cash or Credit Card Sales
    • Methods of Payment and How to Control Cash Flow


    • Elements of A Contract
    • Contract/Proposal Concessions
    • Special Legal Issues – Music Licensing


    You have two discussion exercises to complete and a short quiz. 



    • Schedule and take exam by 3 October 2022 ($25 fee assessed after this date).
    • All exams must be taken under the supervision of a proctor and it is your responsibility to arrange your proctored exam (they must stay with you the entire time)
    • Your proctor should preferably be a current CEM or HR Director/Manager. If you cannot find a CEM in your area or an HR Director/Manager, another manager from your company may act as your proctor.
    • Information on the exam process can be found here.   
    • Fill out online exam request form at least five days before your exam date.
    • You will receive the exam instructions and your proctor will receive the exam password by email the Friday before your scheduled exam date.
    • If you do not pass the exam, you will be able to retake it within one year at the cost of $25. 

    If you cannot find a proctor, I will be doing a group exam session through Zoom next Wednesday, 13 July at 10:00am CT. The invitation for you to register is below. You MUST register in advance!

    When: Jul 13, 2022 10:00 AM Central Time (US and Canada)

    Register in advance for this meeting: 

    After registering, you will receive a confirmation email containing information about joining the meeting.


    • Each course is eligible for five credit hours towards the 15 credit hours needed to recertify – credits will automatically be added to your account.
    • Recertification information is located here.   
    • Recertifying CEMs are not required to take exam. 

    **Note that the exam is based strictly on the course content from the workbook. Any suggested reading/handouts, your own personal experiences, and information included in the Appendix (if applicable), are not included on the exam. The suggested reading (handouts/videos), are additional benefits that your instructor or IAEE think may be beneficial to you.

  • Section Three

    Welcome to Section Three! 

    Read the following from your course workbook:


    • On-Site Team Members
    • Shipping and Freight
    • Utilities – Electrical, Telecommunications and Internet
    • Food Service and Catering
    • Exhibition Security
    • First Aid/Medical Emergencies
    • Audio-Visual (AV) Support
    • Photographer
    • Cleaning Services
    • Special Considerations for Outdoor Events 

    You have two discussion exercises to complete and a short quiz.

  • Section Two

    Welcome to Section Two! 

    Read the following sections from your course workbook:


    • Site Selection and Inspection
    • Floor Plan Design
    • Traffic Flow
    • Floor Plan Measurements and Layouts
    • Booth/Stand Configurations
    • Booth/Stand Numbering
    • Feature Areas
    • Aisle/Gangway Sizes 

    You have two discussion exercises to complete and a short quiz.

  • Section One

    Welcome to Section One! 

    Each of the assignments must be completed in sequential order. For example, you will not be able to move on to Section One Exercise Two until you have completed Section One Exercise One.

    Each discussion exercise requires that you make one post, your answer to the post. You are encouraged to go back and review and/or reply to other student's posts throughout the length of the course but are NOT required to respond back to another student's post. 

    You must make a 100% on the quiz to successfully complete it. You will be able to see the questions you answered incorrectly after your first attempt. You can take the quiz as many times as needed to pass.

    Make sure you have reviewed the syllabus and downloaded a copy of the course workbook (both located in the HANDOUTS section).

    Read the following sections from your workbook:



    • Comparison of Consumer vs. Trade Events
    • Planning and Management Consumer Events
    • Budget and Finance


    • The Difference Between Marketing and Sales
    • Elements of a Marketing Plan 

    You have two discussion exercises to complete and a short quiz.  You must pass the quiz with a 100% score to move on to Segment 2.  You can take the quiz more than once if necessary.  If you have any questions regarding the exercises please reach out to Bob Kelley at or 770-330-6479.

    If you experience any technical issues, please contact Jennifer at