Consumer Show Management Section One June 2022


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Welcome to Section One! 

Each of the assignments must be completed in sequential order. For example, you will not be able to move on to Section One Exercise Two until you have completed Section One Exercise One.

Each discussion exercise requires that you make one post, your answer to the post. You are encouraged to go back and review and/or reply to other student's posts throughout the length of the course but are NOT required to respond back to another student's post. 

You must make a 100% on the quiz to successfully complete it. You will be able to see the questions you answered incorrectly after your first attempt. You can take the quiz as many times as needed to pass.

Make sure you have reviewed the syllabus and downloaded a copy of the course workbook (both located in the HANDOUTS section).

Read the following sections from your workbook:

EXHIBITION INDUSTRY OVERVIEW

WHAT ARE CONSUMER EVENTS

  • Comparison of Consumer vs. Trade Events
  • Planning and Management Consumer Events
  • Budget and Finance

MARKETING

  • The Difference Between Marketing and Sales
  • Elements of a Marketing Plan 

You have two discussion exercises to complete and a short quiz.  You must pass the quiz with a 100% score to move on to Segment 2.  You can take the quiz more than once if necessary.  If you have any questions regarding the exercises please reach out to Bob Kelley at bobkelley@bellsouth.net or 770-330-6479.

If you experience any technical issues, please contact Jennifer at jpotter@iaee.com.

Key:

Complete
Failed
Available
Locked
Section One Exercise One
Make 1 discussion post to continue.
Make 1 discussion post to continue. Your first discussion exercise, the introduction exercise, is for everyone to try and get to know each other – to start interacting. Please answer the questions below. Five Y's: 1. YOUR Company- its name and what does it do? 2. YOUR Work - what are your key job responsibilities? 3. YOUR Years of Experience - how many years have you been engaged in the exhibitions and/or events industry? 4. YOU - What is one thing about you that is not work related that you think your classmates would find really interesting? 5. YOUR Objective(s) in taking this online CEM course: Why online and what do you hope to achieve? Also, WHERE - Where are you in the journey of earning your CEM designation? Is this your first or fourth class, are you re-certifying?
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Section One Exercise Two
Make 1 discussion post to continue.
Make 1 discussion post to continue. Explain the difference between horizontal and vertical exhibitions.
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Section One Quiz
5 Questions  |  Unlimited attempts  |  50/50 points to pass
5 Questions  |  Unlimited attempts  |  50/50 points to pass You must make a 100% on the quiz in order to move on to the next section. You may take the quiz as many times as needed to pass. You will be able to see the questions you answered incorrectly after your first attempt.
You must register to access.