Tactical Crisis Communications: Knowing What to Say and When to Say It

Includes a Live Event on 03/25/2021 at 12:00 PM (CDT)

A crisis of any kind can threaten your organization’s brand image at a moment’s notice, requiring you to act faster than ever before to effectively communicate. It's more important than ever not only to have a plan in place to respond to these crises, but also to train your team in appropriate techniques, authentic responses, and strategic engagement to steer the conversation. And as social media decreases response time, it’s critical to send messages via the proper channels to reach internal and external stakeholders. 

Award-Winning Branding & Business Communication Strategist, Shakira M. Brown, will share essential communication best practices to help instill trust and mitigate damage relevant to reputation at the onset of a crisis. Whether you’re looking to bolster your reputation or better respond to situations at any time without notice, you’ll learn the value in transparency and quick response.  Plus, find out which crisis response tools to use and when to use them.

After participating in this session, you will be able to:
• Establish protocols before crisis communications are necessary and craft messages that display authenticity and foster trust;
• Demonstrate dependability through all forms of communications and employ video communication techniques to drive messages with empathy;
• Respond to any digital backlash, keeping in mind both internal and external audiences.


Shakira Brown


SMB Strategic Media LLC

Shakira M. Brown is an award-winning Professional Branding & Business Communication Speaker and former network television broadcast journalist. She is the CEO of SMB Strategic Media LLC (www.pradviser.net), a firm that helps businesses get to the heart of why the customers/clients buy their goods and service helping them clarify their message via strategic brand messaging. Her clients have included medium to large medical practices, professional services firms, insurance brokers, national associations, professional organizers, consumer brands, celebrities, personalities and Fortune 500 companies. Shakira is also the lead marketing consultant for America’s Small Business Development Center at The College of New Jersey. She has won over 13 industry awards in various disciplines for her work. Shakira frequently shares her expertise at national conferences and corporate workshops as well as with the media such as American Express Open, Crain’s Chicago, PR Week, Brand Week, Smart Money and she is also a contributing writer for Black Enterprise.com.



IAEE Webinar - 03.25.21
03/25/2021 at 12:00 PM (CDT)   |  60 minutes
03/25/2021 at 12:00 PM (CDT)   |  60 minutes Tactical Crisis Communications: Knowing What to Say and When to Say It