Multi-Channel Marketing Strategies for Attendee Acquisition

Recorded On: 09/18/2024

Join IAEE’s Vice President of Marketing and Communications, Nicole Bowman and industry organizers for a lively discussion and actionable takeaways relevant to multi-channel marketing strategies that drive attendee acquisition. They’ll dive into multiple case studies on what worked, what could be better, possible solutions and what the future holds for attendee acquisition success.

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour

Nicole Bowman, MBA, CEM-AP

Vice President of Marketing and Communications

IAEE

Nicole, with over 20 years of experience in event and marketing management, is the Vice President of Marketing and Communications for IAEE. She is responsible for developing and managing all marketing functions of IAEE including corporate branding and event marketing as well as creating and executing the comprehensive strategic marketing plan for all IAEE initiatives including chapter relations, membership, councils, events and advocacy initiatives.

Cecilia Lopez

Senior Marketing Director

Taffy Event Strategies

Jessica Schafer

CSG Senior Director, Strategic Accounts

CSG Creative |National Trade Productions, Inc. / NTP Events

Jess Schafer, a Los Angeles native, has more than 20 years of advertising and marketing experience. She launched her career at various advertising agencies in LA before spending a decade in the sporting goods industry with an international consumer brand. In 2018, she relocated to Washington, DC, and joined CSG. As the Senior Director of Strategic Accounts, Jess oversees brand development, strategic planning, and the execution of multi-channel marketing campaigns.