Influencer Marketing: Everything You Always Wanted to Know (But Were Afraid to Ask)

Recorded On: 08/10/2022

Influencer marketing may seem like a strategy reserved for mega-brands who partner with content creators with millions of followers, but it can, in fact, be a surprisingly accessible way to get your audience engaged with your message, product or event, and increase overall ROI.  In this webinar we unleash the ins and outs of influencer marketing and how it can take your digital event marketing plan to the next level.

After participating in this session, you will be able to:

  • Get Started: Defining the term ‘influencer’ and the benefits of influencer marketing
  • Understand Game Changers: How the growth of influencers and short form video have impacted the digital marketing space
  • Start a Master Plan: How to set up an influencer campaign for success, measure ROI and avoid pitfalls along the way

This webinar was originally scheduled on 07-27-22 and has been RESCHEDULED for 08-10-22 at 10:30 AM CT.

This session/course/webinar is eligible for 1 clock hour towards CEM re-certification.

IAEE Webinars are FREE to members and available to non-members for $49.




Jenn Karsner

Sr. Marketing Manager, Strategic Events Meetings & Incentives


Jenn is head of marketing for the Strategic Events, Meetings and Incentives Division at MCI USA as well as ensures robust audience acquisitions for MCI's Strategic Event Management event portfolio.  Jenn comes to MCI with an entrepreneurial mindset that was sharpened by owning her own business. This spirit is coupled with the event marketing experience she gained while recently at Gannett Media & USA Today Network. Jenn is energized by working with businesses to help them develop and streamline processes for maximum growth potential and is uniquely qualified to work with top tier events in the industry.

Juliana Pearce

Marketing Specialist


Juliana Pearce is a marketing specialist in MCI USA’s Strategic Events, Meetings & Incentives business unit. She has been with MCI for three years and continues to develop marketing materials, campaigns, and creative content for both SEM&I event clients and MCI. She is based out of the Dallas office. In her free time, she loves to explore creative writing, photography, travel, and cooking — and of course, becoming an expert in all forms of social media!

Lisa Petty

Director of Marketing for Owned Assets


A lifelong writer, Lisa career has spanned print, digital and broadcast journalism, editorial leadership and global marketing. Over the course of her two-decade career, her work has been featured in respected regional and national publications, from the Dallas Morning News to the New York Times. She has served at industry-leading companies including NBC Universal and Mary Kay, culminating in her current role at MCI, a global engagement and marketing agency. Recognized with a Distinguished Achievement Award by Wade College in 2019, she is passionate about giving back to the community and mentoring the next generation.



IAEE Webinar - 08.10.22
Recorded 08/10/2022
Recorded 08/10/2022 IAEE Webinar on Influencer Marketing