IAEE Special Webinar Series – Building Business Relationships That Last: Part 3 – Delivering Impactful Value Proposition

Recorded On: 10/07/2021

Business Relationship Expert, Ed Wallace, Managing Director, AchieveNEXT® Relational Capital, is back for the final last portion of this 3-part series of Building Business Relationships That Last. Hear Ed as he shares a simple three-step process to develop and deliver a value proposition ‘in the moment’ for every sales opportunity.

Learner Objectives:

  • Identify your business’ true sources of value;
  • Translate your sources of value into the language of the customer;
  • Learn a simple, three-step process to create value propositions based on specific customer opportunities.

This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

IAEE webinars are complementary for IAEE members and $49 for non-members.

NOTE - You can watch any of the 3-part series, even if you missed one. Recordings are available at learn.iaee.com

Ed Wallace

Managing Director and Vice President

AchieveNEXT® Relational Capital

Ed consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies. He is the author of Fares to Friends, Creating Relational Capital business Relationships That Last, and his most recent, the #1 best seller, The Relationship Engine. Ed was recently published in the Harvard Business Review. In addition, he is currently on the Executive Education faculty for Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program



IAEE Webinar - 10.07.21
Recorded 10/07/2021
Recorded 10/07/2021 IAEE Special Webinar Series - Building Relationships That Last: Part 3 - Delivering Impactful Value Proposition