How to Build a Better Exhibitor Communications Plan

Recorded On: 03/02/2022

Now more than ever, your exhibitors need to hear from you. However, it can be tough to find the time, topic ideas and (let's be honest...) motivation required to be consistent with your communications, especially when it feels like exhibitors don't even bother reading emails, right? Instead, let's start your exhibitor communications plan together. With the proper framework, plus helpful tips and tools, keeping in touch with exhibitors is sure to be easier and more enjoyable moving forward. Join Robyn Davis, CPTD with Exhibitors WINH, LLC and IAEE's 2021 Educator of the Year, as she takes you through crucial elements of creating a top notch exhibitor communications plan that will strengthen relationships and create additional future success.

After participating in this session, you will be able to:

  • List valid reasons why exhibitors don’t always read your emails or heed your advice, and note other important considerations;
  • Determine potential topics/themes, timing, and communication methods you might consider utilizing as you structure your exhibitor communications plan for 2022 and beyond;
  • Identify quick tips and tools to help you get it all done, even with limited availability, staff, budget, and other resources.

This session/course/webinar is eligible for 1 clock hour towards CEM recertification. 

IAEE Webinars are FREE to members and available to non-members for $49.

Robyn Davis, CPTD

Educator, Trainer, and Consultant

Exhibitors WINH LLC

"Known for her fresh perspective and process-driven approach to exhibitor success, Robyn Davis, CPTD is IAEE’s 2021 “Educator of the Year.” She serves on the national membership engagement committee and her local chapter’s board of directors. Through her company, Exhibitors WINH, Robyn creates custom exhibitor success programs for major American trade show organizers – teaching their exhibitors the strategies required to “win” at their trade shows and, as a result, often improving their exhibitor engagement, satisfaction/results, and retention. Robyn’s certification is in talent development (training) and her degree is in Aerospace Engineering. To learn more, please visit or request to connect with her on LinkedIn ("





IAEE Webinar - 03.02.22
Recorded 03/02/2022
Recorded 03/02/2022 IAEE Webinar on How to Build a Better Exhibitor Communications Plan