CEIR Webinar: B2B Exhibition Industry Update – Thriving Amidst Uncertainty

Includes a Live Web Event on 03/25/2025 at 10:30 AM (CDT)

In an ever-changing business environment, understanding the latest trends and impacts is crucial. Join industry experts Adam and Nancy as they delve into the current state of the US B2B exhibition industry. Discover key insights from Q4 2024, including economic factors that could shape the future, both positively and negatively. Learn about the latest best practices for attendee and exhibitor engagement on the show floor. Plus, get a sneak peek at some highlights from CEIR’s organizer benchmarking study. Don’t miss this opportunity to stay ahead in the dynamic world of B2B exhibitions.

Presented by: Adam Sacks, President, Tourism Economics and Nancy Drapeau, IPC, Vice President of Research, Center for Exhibition Industry Research (CEIR)

IAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.

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Nancy Drapeau, IPC

Vice President of Research

Center for Exhibition Research

Nancy Drapeau, IPC. Is a market research veteran with more than 31 years in the business-to-business exhibitions industry. As CEIR’s Vice President of Research, Ms. Drapeau conducts industry wide studies and reports on current trends in the exhibition industry. In 2019, she was named to BizBash’s 1,000 Most Influential People in Events list. She holds a BA in Government from Georgetown University and a Master’s in Advanced European and International Studies from l’Institut Européen des Hautes Études Internationales. She is an AC Nielsen Burke Institute trained focus group moderator. She is a well-respected industry speaker and an active member of the Industry Insights Association and has served on the Event Industry Council’s (EIC) Research & Advocacy Task Force. She lives in Maine, with her husband and a border collie named Moxie.

Adam Sacks

President

Tourism Economics, an Oxford Economics Company

Adam Sacks is the President of Tourism Economics; an Oxford Economics company dedicated to unlocking the power of economics for the travel sector. For more than 25 years, Adam has worked with destinations, industry associations, and companies around the world in the areas of policy analysis, market assessments, and economic impact.

 Adam’s work has provided the foundation for billions of dollars in capital investment decisions by hotel companies, developers, and investors. Adam also manages the ongoing production of travel forecasts that have consistently guided the travel industry through uncertain times.

He is an authority on measuring the economic impact of visitor activity and his work regularly informs national and local government policy.

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CEIR Webinar - 03.25.25
03/25/2025 at 10:30 AM (CDT)  |  60 minutes
03/25/2025 at 10:30 AM (CDT)  |  60 minutes
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