Case Study on IAEE Expo! Expo! 2020 Virtual

Join IAEE for this insightful discussion and case study from Expo! Expo! 2020 and the transition from in-person, to hybrid and then fully virtual. Items to be discussed are the overall business objectives which includes selection process, integration, exhibitor engagement, marketing/branding and user experience.

After participating in this session, you will be able to:
•    Define organization business objectives for a hybrid event, implementing them and then being able to adjust to virtual-only;
•    Engage partners and exhibitors in a virtual environment to maximize their ROI;
•    Maximize your virtual platform by learning how to build out the back-end of the system effectively;
•    Implement marketing and branding to support your business objectives;
•    Collaborate with virtual event platform and supporting production providers.

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Case Study on IAEE Expo! Expo! 2020 Virtual
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