Behind the Scenes with Consumer Events: New York Comic Con

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Join us for an insightful webinar discussion as we delve into the dynamic realm of fan-based consumer shows, specifically the New York Comic Con.

This discussion is for both B2B and B2C producers and your teams looking to turn your audience into passionate fans. Discover the best tips and strategies gleaned from B2C events / hybrid B2B/B2C shows that are sure to elevate your approach. From innovative ideas to time-tested techniques, we'll explore what makes these events successful and how you can apply these lessons to your own endeavors.

Moderated by Consumer Events Council member, Courtney Harold Head of Business Development Informa Fashion at Informa Markets, you will hear from Consumer Events organizer, Kristina Rogers, Event Vice President Global Comics Portfolio for ReedPop/RX as they tackle what worked, lessons learned and more in this interview style format. Get ready to learn, discover, and uncover new avenues for growth in the world of consumer engagement

Content Provided by IAEE Consumer Events Council

IAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour.

Courtney Harold

Head of Business Development

Informa

Courtney Harold is a pioneering force in business development, known for her remarkable ability to create new revenue streams and expand brand assets into novel products and markets. With an uncanny talent for brand transformation, Courtney has consistently fostered organic growth, evolution, and success across both B2B and B2C sectors.

As the Head of Business Development for Informa's Fashion: OFFPRICE sector, a distinguished brand renowned for its trade shows in Las Vegas and Orlando, Courtney has established herself as a visionary leader over her illustrious 20-year career. Her accomplishments include launching recurring, scalable, and profitable new products, sponsorships, partnerships, trade shows, events, conferences, and consulting solutions across various industries.

Courtney's unwavering commitment to growth and innovation is underscored by her frequent reference to Complex Con as an inspiration for both B2B and B2C events. She emphasizes the potential for product launches and collaborations in the current business landscape.

Beyond her professional journey, Courtney, during the challenges posed by the COVID pandemic, rekindled her glory days by returning to rowing after a hiatus since college at the University of Massachusetts, Amherst. This endeavor culminated in her rowing in an alumni boat at the prestigious Head of the Charles regatta. To further her commitment to personal and professional development, Courtney earned her master’s in executive leadership in 2022.

Currently, she divides her time between Santa Monica and San Diego, all while maintaining a close connection with her three nephews.