Attract and Retain More Exhibitors for Your Trade Show

Recorded On: 08/02/2023

Are you looking to attract new exhibitors for your trade show, identify various strategies for doing so and retain your current exhibitors? Are you looking for solutions to better cultivate long-lasting relationships with exhibitors, resulting in higher retention rates? Join Jerry Gildea, Chief Sales Officer for Map Your Show, and and a panel of industry show organizers as they share how their knowledge and best practices for attracting new exhibitors and retaining current relationships.  

Learn how these events leverage digital marketing and offline channels to reach the right exhibitors, enabling them to connect with attendees at their events and gain tactics that you too, can implement for your own trade shows. You will walk away with actionable insights to maximize the value and return on investment for all parties.

After participating in this session, you will be able to:

  • Implement effective strategies for attracting new exhibitors.
  • Hear best practices, solutions and gain additional knowledge to effectively retain current exhibitors.
  • Utilize actionable insights and practical tips to strengthen exhibitor partnerships, enhance continued participation as well as attendee-exhbitor interactions, and create a more engaging and meaningful trade show experience.

Presenters: Jerry Gildea, Chief Sales Officer, Map Your Show; Rachel Neimeier, CEM, Regional Vice President, Map Your Show, Shari Sally, Vice President of Sales, Consumer Technology Association; Laura Miller, CEM, Exhibit Sales & Services Manager, National Association of Convenience Stores and Jessica Hayman,  Exhibit Sales & Services Manager, National Association of Convenience Stores 

This session/course/webinar is eligible for 1 clock hour towards CEM recertification.

IAEE webinars are free to members and available to non-members for $49.


Jerry Gildea (Moderator)

Chief Sales Officer

Map Your Show

Jerry is an industry leading executive sales professional with over 25 years of industry experience. He leads the outside sales team at Map Your Show. His team drives new business through establishing strategic partnerships with stakeholders and executives while achieving set sales goals. Jerry earned a bachelor’s degree in Marketing and Finance at Georgetown College.

Jessica Hayman

Exhibit Sales and Services Manager

National Association of Convenience Stores

Jessica is the Exhibit Sales & Services Manager at NACS, the association that represents the global convenience and fuel retailing industry. She manages and executes booth sales for 210,000 net square feet of exhibit space along with providing efficient customer service to 450+ exhibitors of the NACS Show. Not only is Jessica extremely people-orientated, she is also process-oriented and thrives off customer relations. She earned a bachelor’s degree in public relations at University of South Carolina. 

Laura Miller, CEM

Exhibit Sales & Services Manager

National Association of Convenience Stores

Laura Miller is the Exhibit Sales & Services Manager at the National Association of Convenience Stores managing 140,000+ net square feet of exhibit space and 450+ exhibitors. With extensive experience working with tradeshows across a variety of industries, Laura has focused on creating a strong working relationship with her customers to enhance the exhibiting experience. Whether it’s been improving internal processes, increasing communication, or simply trying to breakdown the complicated steps it can take an exhibitor to put together a booth at a large-scale tradeshow. She believes there is nothing as satisfying as walking an Expo Hall on opening day. In her free time, Laura spends time with her family and works on her fixer-upper of a house.

Rachel Neimeier, CEM

Regional Vice President

Map Your Show

Rachel (Thomas) Neimeier, CEM has over a decade of experience in the events industry and has spent time on both the client and vendor sides. She began her career running operations for high-profile special events and then transitioned to planning large-scale domestic and international trade shows.

Rachel is currently a Regional Vice President at Map Your Show where she is passionate about partnering with organizers to create impactful events as efficiently as possible.

In her spare time, she volunteers as a business mentor for Empowered Women International and cheers on her alma mater, Penn State.

Shari Sally

Vice President of Sales and Business Development

Consumer Technology Association

Shari Sally is the Vice President of Sales and Business Development for the Consumer Technology Association (CTA), producers of CES, the world’s most powerful tech event. She is responsible for exhibit and sponsorship sales for the annual event.

With over 15 years of experience in the tradeshow industry, Shari started her career at CTA holding serval positions within the organization. Raising through the ranks, she is known for her relationship building and strategic selling having worked with various Fortune 500 companies on creating valuable experiences at the annual CES event. In 2018, she was named one of the inaugural Women to Watch by Trade Show Executive magazine. Shari has a passion for technology and enjoys connecting companies with opportunity.  



IAEE Webinar - 08.02.23
Recorded 08/02/2023  |  60 minutes
Recorded 08/02/2023  |  60 minutes Webinar Recording on how to attract and retain exhibitors while strengthening the relationships.