Strategic Planning and Management Week Two - June


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Week Two Assignments
Agree to terms to continue.
Agree to terms to continue. Your assignments for Week Two include: 1. Read following sections from course workbook: PART 2 – STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES • Strategic Enterprise Management (SEM) • Management Plans Commonly Used by Businesses • Strategic Planning Models • Strategic Plan Elements • Goals and Priorities • Underlying Assumptions • Timing • Strategic Planning Process • Stakeholder Participation • Data Collection and Analysis • Consensus and Commitment • Implementation • Assessment • The Benefits of Strategic Planning Management • Summary 2. Complete Week Two Exercise One 3. Complete Week Two Exercise Two
Week Two Exercise One
Make 2 discussion posts to continue.
Make 2 discussion posts to continue. Select an industry sector in which you will be launching a new exhibition. Explain your reasoning for selecting the particular industry sector. and describe the nature of the event you intend to create; will it be a trade show, public show or private event. What will be its purpose? What are the key objectives of your audience? How will you measure success? In each subsequent week you will be working on the strategies and project planning elements of your event, so select your industry sector and market niche with this in mind. You can use your event, one of your clients or one you create. **Answer the exercise first and then respond back to another student's post.
Week Two Exercise Two
Make 2 discussion posts to continue.
Make 2 discussion posts to continue. Please use the list of goals and objectives in the HANDOUTS section for this exercise. An exhibition organizer has identified several goals and objectives for her planned event. • Review and discuss the list goals and objectives (in your HANDOUTS section) • Determine which objectives are SMART and explain why **Answer the exercise first and then respond back to another student's post.
Week Two Exercise Three
Make 2 discussion posts to continue.
Make 2 discussion posts to continue. Create a New Exhibition The first step in planning an exhibition is to clearly define its goals and objectives in ways that can be measured. Before setting those goals and objectives, it is important to assess the role the event is intended to play in its industry sector. What is the compelling reason(s) why the event is needed? Review the following questions and develop answers that will help to define the need for this event: 1. What are the needs of the potential attendees and exhibitors? 2. What factors and features will attract attendees and exhibitors? 3. Will location be a factor in drawing targeted attendees and exhibitors? 4. Is there specific timing within the industry purchase cycle that impact the scheduling of an event? 5. What will be the objectives of exhibitors? (i.e. sales, contacts, new clients, etc.) 6. What type of educational content may be needed? Are there new industry trends and developments that may drive educational content, the exhibitor make-up, new target markets of attendees and exhibitors? **Answer the exercise first and then respond back to another student's post.
Week Two Quiz
5 Questions  |  Unlimited attempts  |  50/50 points to pass
5 Questions  |  Unlimited attempts  |  50/50 points to pass You must make a 100% on the quiz in order to move on to the next week. You may take the quiz as many times as needed to pass.