Strategic Planning and Management - VIRTUAL CLASS - 11/11/2021

This class will be conducted VIRTUALLY through Zoom on Thursday, 11 November 2021 from 8:30am - 4:00pm Central Time. This includes a 30-minute study period and an hour for the exam. Those that are recertifying or not taking the exam will end their day at 2:30pm CT. 

You are required to read the workbook before class. It is located under the “Workbook” tab.

You must have a webcam to take this class.

After completing this course, the participant should be able to:

  • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
  • Understand the differences between business-to-business and business-to-consumer exhibitions
  • Explain the roles of the exhibition organizer, attendee and exhibitor
  • Identify the purposes for corporate private exhibitions and events and understand their target audiences
  • Discuss the principal ways that exhibitions can be grown
  • Define strategic enterprise management
  • Compare the various models of strategic planning
  • Identify and define the major components of a strategic plan
  • Describe a basic strategic planning process
  • Differentiate between strategic enterprise management and the strategic planning process
  • Explain the benefits of strategic planning and management
  • Identify the major elements in the project management process
  • Demonstrate the role of project management in developing goals and objectives
  • Create a project charter
  • Identify the elements in a work breakdown structure
  • Identify the requirements necessary to effectively manage and motivate a project management team

Key:

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Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions out of 40 to pass. You have 60 minutes to complete the exam. If you do not pass, you can retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter sent after completion of your exam.
Strategic Planning and Management Exam
40 Questions  |  3 attempts  |  60 minute limit  |  30/40 points to pass
40 Questions  |  3 attempts  |  60 minute limit  |  30/40 points to pass