Strategic Planning and Management On-Location - 8/27/2020 - CEM Week Austin, TX

Exhibitions and events support industry and market segments thereby fueling the local economy. Business travel is one example of a multi-million-dollar industry supported by exhibitions and events. In order for organizations that plan, manage or own exhibitions and events to remain competitive, they must continually define and review their strategies, measure where an event falls within a particular market segment, position the exhibition or event to meet or beat the competition and develop plans to ensure business continuity and success.  

After completing this course, the participant should be able to:

  • Use the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry
  • Understand the differences between business-to-business and business-to-consumer exhibitions
  • Explain the roles of the exhibition organizer, attendee and exhibitor
  • Identify the purposes for corporate private exhibitions and events and understand their target audiences
  • Discuss the principal ways that exhibitions can be grown
  • Define strategic enterprise management
  • Compare the various models of strategic planning
  • Identify and define the major components of a strategic plan
  • Describe a basic strategic planning process
  • Differentiate between strategic enterprise management and the strategic planning process
  • Explain the benefits of strategic planning and management
  • Identify the major elements in the project management process
  • Demonstrate the role of project management in developing goals and objectives
  • Create a project charter
  • Identify the elements in a work breakdown structure
  • Identify the requirements necessary to effectively manage and motivate a project management team

Bob McLean, CPA, CAE, CEM

Executive Vice President, Promotional Products Association International

Robert (Bob) McLean is PPAI’s Executive Vice President. He was hired in June 2008 as chief financial officer and is responsible for finance and administration, information technology and the Promotional Products Education Foundation. In October 2011, Bob was promoted to EVP and now oversees PPAI’s trades how and membership departments.

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Live In-Person Event
08/27/2020 at 8:30 AM (CDT)   |  8 hours  |  Attendance Required
08/27/2020 at 8:30 AM (CDT)   |  8 hours  |  Attendance Required
Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. You have 60 minutes to complete the exam and must receive a 30 or above to pass. If you do not pass, you may retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter which is sent after you take your exam.
Strategic Planning and Management Exam
40 Questions  |  1 attempt  |  60 minute limit  |  30/40 points to pass
40 Questions  |  1 attempt  |  60 minute limit  |  30/40 points to pass This is the exam for Strategic Planning and Management. You have 60 minutes to complete the exam and must receive at least a 30 out of 40 to pass.