Practice, Polish, Prepare: Media and Message Training

Includes a Live Event on 03/04/2021 at 12:00 PM (CST)

How you interact with the media matters for your organization because it’s an opportunity to share your story, defend your position, and ultimately engage with an audience. Equally important, is how every media interaction is a relationship-building opportunity for you – and for your organization.

In either a reactive or proactive scenario, communications professionals will need to “polish and practice” when working with the media. The process should be set and you should be prepared. What steps do you need to take to understand the media’s angle and audience? What are the best ways to research and anticipate questions? How might you prepare differently for video, print or online? How can you ensure that you stay on message?

Join this session of best practices that will help build your skills and knowledge of media training and help you manage your media outreach, response and messaging.

After participating in this session, you will be able to:

  • Identify the components of an effective message;
  • Create a blueprint for working with reporters and other facets of the media;
  • Utilize various techniques to prepare for media interviews.

Mindy Noonan


MLN Communications, LLC

Mindy Noonan has worked as a trusted communications partner to leadership teams and CEO's around the world for public, private and nonprofit organizations. Her background in journalism, corporate, event, crisis and litigation communications has aided clients in the energy, automotive, healthcare, information technology, insurance, pharma, retail, and travel/tourism industries.

Prior to founding MLN Communications, Mindy served as communications director for YPO, the premier leadership organization of chief executives in the world. While there, she led the team responsible for content creation and delivery across print and digital channels and platforms. Mindy’s team also supported marketing and communications for YPO’s flagship events as well as for its annual membership renewal campaign. She worked directly with YPO’s global chairmen on speech writing, preparation and delivery, and served as the communications partner to the chief human resources officer, supporting the 300-person, virtual management team.

As a managing director at Public Strategies, Mindy consulted leadership teams from Fortune 100 and 500 companies. She helped lead the firm’s media training curriculum and served as a media spokesperson while supporting strategy and execution in many client war rooms. Mindy also worked at Perot Systems Corporation, first concentrating on internal communications and later creating and leading a media relations team to support the publicly traded company through quarterly earnings, mergers and media outreach.

Mindy’s passion for communications began by working for her high school newspaper, and carried through college at the University of Texas at Austin, where she earned a bachelor’s degree in journalism and worked in many roles at “The Daily Texan” student newspaper, ultimately serving as its managing editor. She later earned a master’s degree in liberal arts from Southern Methodist University, and also studied at the Universidad de Salamanca.

Mindy resides in Austin, Texas with her husband Tom, son Reed, and two Aussie Doodles. She is an advocate for children with learning differences and an active volunteer at the Rawson Saunders school, leading communications for the Parent Association board.





IAEE Webinar - 03.04.21
03/04/2021 at 12:00 PM (CST)   |  60 minutes
03/04/2021 at 12:00 PM (CST)   |  60 minutes Practice, Polish, Prepare: Media and Message Training