Neuroscience of Exhibitions and Events - VIRTUAL CLASS - 10/7/21

This class will be conducted VIRTUALLY through Zoom on Thursday, 7 October 2021 from 8:30am - 4:00pm Central Time. This includes a 30-minute study period and an hour for the exam. Those that are recertifying or not taking the exam will end their day at 2:30pm CST. 

All documents in the REQUIRED READING section are required to be read before class.

You must have a webcam to take this class.

Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

After completing this course, the participant should be able to:

  • Examine why our brains are wired to socially connect
  • Discover ways to leverage social connectivity in your exhibitions and events
  • Identify five key factors that drive motivations, behaviors, and decision-making
  • Analyze meeting room design and exhibition floor layouts to deploy best practices
  • Create brain friendly environments that drive results
  • Deconstruct event industry best practices and CEM standards through a neuroscience lens

This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.

Key:

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Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions out of 40 to pass. You have 60 minutes to complete the exam. If you do not pass, you can retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter sent after completion of your exam.
Neuroscience of Exhibitions and Events Exam
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass