Neuroscience of Exhibitions and Events - VIRTUAL - 8/25/20 - CEM Week Austin
THIS COURSE WILL NOW BE CONDUCTED VIRTUALLY THROUGH ZOOM FROM 8:30AM - 4:30PM CST.
You must have a webcam to attend this course.
Required reading is available for download in the REQUIRED READING section after you register for the course. Reading must be completed before the course starts.
Exhibition and event professionals move people’s hearts and minds through the experiences they create. By knowing how the brain works, we can create experiences that maximize our attendees’ brainpower and supercharge results. It is not about creating engaging events; it is about creating experiences that engage the social brain.
- Examine why our brains are wired to socially connect and ways to leverage that in our events and exhibitions.
- Analyze meeting room designs and exhibition floor layouts to create brain friendly environments that drive the results you want.
- Deconstruct event industry best practices and CEM standards through a neuroscience lens.