Neuroscience of Exhibitions and Events - IMEX, Las Vegas, NV - 11/8/21
This course will be held face-to-face before IMEX America in Las Vegas, NV.
All documents in the REQUIRED READING section are required to be read before class.
Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.
After completing this course, the participant should be able to:
- Examine why our brains are wired to socially connect
- Discover ways to leverage social connectivity in your exhibitions and events
- Identify five key factors that drive motivations, behaviors, and decision-making
- Analyze meeting room design and exhibition floor layouts to deploy best practices
- Create brain friendly environments that drive results
- Deconstruct event industry best practices and CEM standards through a neuroscience lens
This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.
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