Floor Plan Development - On-Location - 8/27/2020 - CEM Week Baltimore, MD
A well-designed floor plan or layout is critical to the success of an exhibition or event. The floor plan is a schematic drawing of the exhibit hall or event venue that includes the booths/stands available for rent to the exhibitors, facility physical features, official areas (such as registration) and other feature areas that become the exhibition marketplace. In a rapidly changing business environment, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation.
After completing this course, the participant should be able to:
- Analyze an exhibition’s target market and industry segment to develop a floor plan, meeting both exhibitor and attendee needs
- Create a floor plan that incorporates the unique features of a venue or facility
- Identify the primary factors necessary to create a functional and workable floor plan that meets the sales goals and objectives, and needs of exhibitors and show management
- Evaluate technology options and tools to maximize sales and sponsorships
- Incorporate fire and safety codes and local regulations into the floor plan
- Explain both fire and safety codes, and security and safety issues, as they relate to floor plan development
- Define elements of a successful floor plan
- Analyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans
- Identify the most common booths/stands used in a typical floor plan
- Identify factors that impact traffic flow on a floor plan
- Identify various space assignment systems and how they affect the design of a floor plan
Matthew Kalb, CEM-AP, CMP
Sales Manager - GES
Matthew Kalb, CEM, started in the event industry in 2009 working for S.A.F.E. Management as an Operations Manager with the Baltimore Ravens. After working Super Bowl XLII, he transitioned to Hargrove, Inc. as a Sales Executive in the Washington D.C. market. Matthew was responsible for 15 clients worth over $5 million in trade show business across the continental U.S.
In 2017, Matthew moved to Denver to begin a career with GES as a Sales Manager. He is current acting Director of Sponsorship with the local Rocky Mountain Chapter of PCMA. He has a strong customer service background and with his attention to detail and ability to think outside the box, he is a leading innovator in the industry.