Finance, Budgeting and Contracts Online - 21 April - 19 May 2020

  • Registration Closed

Understanding the application of accounting, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential the exhibition organizer know the terminology used in financial management to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. 

After completing this course, the participant should be able to:

  • Identify and define common revenue and expense sources for exhibitions and events
  • Design practical fee structures for registration, exhibits, sponsorships, and advertisements
  • Explain basic accounting principles
  • Create an exhibition or event budget
  • Identify key elements in financial statements used by the exhibition organizer
  • Interpret financial statements to demonstrate the value of the exhibition
  • Discuss payment methods and currency considerations
  • Manage the master account
  • Prepare and manage cash flow statements; manage and control cash
  • Calculate return on investment (ROI)
  • Recognize the importance of proper contracts for exhibitors, facilities and vendors 
  • Differentiate fundamental contract terms and principles
  • Discuss the importance of cancellation and performance clauses
  • Explain force majeure and how it may impact an exhibition
  • List possible concessions; explain how they are determined
  • Define the terminology in standard hotel and facility contracts
  • Review provisions and clauses commonly included in hotel and facility contracts

Bob Kelley, CEM, CMM, has spent his career in the hospitality industry identifying solutions for improving event operations, sales and marketing and ultimately, the overall customer experience.  He has been involved with IAEE since 1990, serving on several committees, the national board of directors, as well as being an active member and leader of the Southeastern Chapter.  Bob has received the National Merit Award and the Distinguished Service Award from IAEE for his years of service to the association and the industry.  Bob believes professional education allows individuals to perform at their greatest potential.  The CEM designation is an excellent way for individuals to identify their dedication to improving their understanding of the industry and enhance their professional standing within the industry.

Bob Kelley, CEM, CMM,, 770-330-6479