Exhibitor Strategies and Tactics – VIRTUAL CLASS – 6/22/23

  • Registration Closed

This class will be conducted VIRTUALLY through Zoom on 6/22/23 from 8:30am - 2:30pm CST. There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam or taking the course as not part of the CEM program will end their day at 2:30pm CST. 

You are required to read the workbook before class. The workbook is COMING SOON!

You must have a webcam to take this class.

COURSE DESCRIPTION AND LEARNING OBJECTIVES:

This course is ideal for new exhibit managers as well as those who have been in the industry a while, to learn about the value of trade show exhibiting. From content created by a successful exhibitor, attendees are introduced to trade shows and some do’s and don’ts of cost effective pre, during, and post show exhibiting. The post show section includes an alternative to traditional sales lead response management to increase sales and sales lead follow-up after the show as well as earn a positive Return on Investment (ROI) from exhibiting. 

After completing this course, the participant should be able to: 

  • Understand what trade and consumer/public shows are and how they contribute to a company’s overall marketing and sales objective
  • Determine measurable goals of an exhibiting program
  • Learn how to communicate the exhibiting goals to an exhibiting team
  • Work with the show organizer to increase show attendance, booth/stand visitors, and sales leads
  • Identify sources of names for pre-show marketing, promotion, and booth/stand visitation
  • Develop an effective pre-show invitation that can be sent to potential booth/stand visitors
  • Maximize booth/stand staff’s visitor engagement
  • Provide booth/stand visitor qualification guidelines for booth/stand staff
  • Measure booth/stand staff performance
  • Respond to and qualify sales leads for prioritized and efficient lead follow-up
  • Generate Return on Investment (ROI) based on results

Key:

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Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions correctly out of 40 to pass. You have 60 minutes to complete the exam. If you pass, you will be able to download a copy of your exam results letter immediately. If you do not pass, you can retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter sent after completion of your exam.
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