Event Operations Online - 19 May - 16 June 2020

  • Registration Closed

Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success.  Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.

After completing this course, the participant should be able to:

  • Develop a plan to manage the on-site exhibition operations
  • Explain the components of on-site communications
  • Identify the exhibition cycle phases
  • Review the roles of the on-site exhibition team, including staff and vendors
  • Evaluate the overall on-site operations


Jai Cole, CEM is vice president of her company PlumCom (Plum Communications Inc} an independent show producer since 1984. In 2001- 2003, she was an adjunct professor at George Brown College, Toronto, for the “Trade Show Management” certificate program.

In 2009, Jai became a faculty instructor of the CEM program. Life-long learning is important to her and the CEM program provides industry professionals with valuable knowledge and education into all facets of the industry. The CEM designation demonstrates that the person has achieved a high standard of excellence and professional standing in the exposition and event industry that they serve.

In 2010, Jai, with her husband Bruce, were featured in “Trade Show Week” magazine. She has also been “Spotlighted” as a member of IAEE. 

Jai participates on IAEE committees and task forces including: the CEM Commission, the Certified Events task force, Chairperson of the Sales Academy task force and the Best Practices task force 2015 and 2020.   

jcole@plumcom.ca, 416-587-5227, Toronto, Canada

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