Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically, sequentially and precisely. While managing logistics well is essential, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements.
After completing this course, the participant should be able to:
- Develop a plan to manage the on-site exhibition operations
- Explain the components of on-site communications
- Identify the exhibition cycle phases
- Review the roles of the on-site exhibition team, including staff and vendors
- Evaluate the overall on-site operations
Jai Cole, CEM, vice-president and partner of Plum Communications Inc. (Toronto), is a seasoned exhibition organizer since 1985. Jai currently sits on the board of directors of CAEM (Canadian Association of Exposition Management), is a member of IAEE, former member of the CEM Commission and a former chair of the IAEE Sales Academy Task Force.
She is an experienced instructor having developed and taught five curriculum modules for the George Brown College, Exposition and Conventions Certificate program (Toronto). Jai is passionate about the industry and enjoys being a member of the CEM faculty.
Follow Jai on Twitter ExpositionGuru, #expoguru