Digital Events Management - CEM WEEK PALM BEACH, FL - 8/13/2021
This course is part of CEM Week in Palm Beach, FL and will be held from 8:30am - 4:30pm EST.
You must read the workbook ahead of class.
Digital Events have become increasingly popular, especially due to the COVID-19 pandemic of 2020-2021. These types of events were initially designed as an alternative method of bringing event attendees together that made sense both economically and environmentally and as part of a company’s overall digital transformation strategy. Since the pandemic, such experiences have been developed as necessary to fill meetings, and many feel digital events will most likely remain in demand even post-pandemic. More and more companies are building out hybrid event strategies that will play up the advantages of producing face-to-face events while extending their reach by including a digital component. Only time will tell us for sure.
After completing this course, the participant should be able to:
- Identify different types of Digital events
- Learn the basics of building a basic Digital event strategy
- Understand the three major components of a Digital Event and all they encompass
Necoya Tyson, CCEP, CEM-AP, CGMP is the Vice President, Banker Education & Events for the Texas Bankers Association. Previously she was the Director of Meetings & Conventions for the American Traffic Safety Services Association (ATSSA) where she managed the production and execution of the ATSSA Annual Convention & Traffic Expo, chapter How-To meetings and the associations Mid-Year meeting & activities. Prior to ATSSA, Necoya worked for National Trade Productions, Inc. as the Director of Operations & Conferences.
She is a graduate of Shaw University, in Raleigh, North Carolina with a B.A. in Mass Communications. She became a Certified Government Meeting Professional (CGMP) in June 2012. She obtained her Certified in Exhibition Management (CEM) designation in 2016, her CEM Advanced Professional (CEM-AP) designation in 2019 and currently serves on the IAEE CEM faculty.
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