Consumer Show Management - VIRTUAL CLASS - 10/26/21

This class will be conducted VIRTUALLY through Zoom on Tuesday, 26 October 2021 from 8:30am - 4:00pm Central Time. This includes a 30-minute study period and an hour for the exam. Those that are recertifying or not taking the exam will end their day at 2:30pm CT. 

You are required to read the workbook before class. It is located under the “Workbook” tab.

You must have a webcam to take this class.

Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

After completing this course, the participant should be able to:

  • Recognize the role of consumer shows within the greater exhibition industry
  • Describe how consumer shows differ from other shows
  • Explain the difference between horizontal and vertical exhibitions
  • Indicate key elements required for planning public events
  • Indicate key elements required for managing public events
  • Describe differences between marketing and sales
  • Describe the elements of a marketing plan

Key:

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Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. The exam is made up of 40 true/false and multiple-choice questions and you must answer at least 30 questions out of 40 to pass. You have 60 minutes to complete the exam. If you do not pass, you can retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter sent after completion of your exam.
Consumer Shows and Activations Exam
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass
40 Questions  |  2 attempts  |  60 minute limit  |  30/40 points to pass