Consumer Show Management On-Location - 8/24/2020 - CEM Week Austin, TX
Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers. Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.
After completing this course, the participant should be able to:
- Recognize the role of consumer shows within the greater exhibition industry
- Describe how consumer shows differ from other shows
- Explain the difference between horizontal and vertical exhibitions
- Indicate key elements required for planning public events
- Indicate key elements required for managing public events
- Describe differences between marketing and sales
- Describe the elements of a marketing plan
Charlotte Pearson, CEM
Senior Business Development Director
Charlotte Pearson, CEM, joined Freeman in 2011 as Senior Business Development Manager in the Freeman Las Vegas branch. She is responsible for sales management, strategic sales planning, and pre/show site/post show support on over 30 tradeshows per year. Charlotte has been an active member of IAEE since 1992 and was the 2015 Chair of the CEM Commission. Charlotte also served on the IAEE Education Committee for several years and eventually chaired the committee. Charlotte is a CEM International Faculty member and teaches several times a year in the US as well as internationally in Taiwan, Thailand and Korea.