Consumer Show Management On-Location - 8/24/2020 - CEM Week Austin, TX

Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

After completing this course, the participant should be able to:

  • Recognize the role of consumer shows within the greater exhibition industry
  • Describe how consumer shows differ from other shows
  • Explain the difference between horizontal and vertical exhibitions
  • Indicate key elements required for planning public events
  • Indicate key elements required for managing public events
  • Describe differences between marketing and sales
  • Describe the elements of a marketing plan

Charlotte Pearson, CEM

Senior Business Development Director

Charlotte Pearson, CEM, joined Freeman in 2011 as Senior Business Development Manager in the Freeman Las Vegas branch. She is responsible for sales management, strategic sales planning, and pre/show site/post show support on over 30 tradeshows per year. Charlotte has been an active member of IAEE since 1992 and was the 2015 Chair of the CEM Commission. Charlotte also served on the IAEE Education Committee for several years and eventually chaired the committee. Charlotte is a CEM International Faculty member and teaches several times a year in the US as well as internationally in Taiwan, Thailand and Korea.


Live In-Person Event
08/24/2020 at 8:30 AM (CDT)   |  8 hours  |  Attendance Required
08/24/2020 at 8:30 AM (CDT)   |  8 hours  |  Attendance Required
Exam Password
Enter code to continue.
Enter code to continue. Please enter the password provided to you by your proctor. You have 60 minutes to complete the exam and must receive a 30 or above to pass. If you do not pass, you may retake the exam for a fee of $25. Instructions on retaking the exam will be provided to you in your exam results letter which is sent after you take your exam.
Consumer Show Management Exam
40 Questions  |  1 attempt  |  60 minute limit  |  30/40 points to pass
40 Questions  |  1 attempt  |  60 minute limit  |  30/40 points to pass